A banner stand is a banner that is displayed using a stand. This is mainly used for marketing purposes. There are two main types of banner stands: pop up and roll up banner stands. They are almost the same except for a few minor differences.
Roll up banner stands as the term suggests have a banner that rolls up and is supported by a stand. A pop up banner stand also has a graphic banner, but it is wider. The stand is also in grid style. The bigger ones can also be used as backdrops for events like exhibitions and tradeshows. There are different uses for these banner stands and here are some of the popular ones.
Exhibits and tradeshows
Companies participate in exhibitions and tradeshows to grow their network and promote their brand. This is their chance to showcase what they have, be it their products or services. Those that come to these events are often interested in what the participants offer, and many of them are ready to buy. A banner stand will help you stand out among other booths, as long as yours is effectively designed. People will get an idea about your company and brand even from afar. Plus, if your banner contains your contact details, including your website, there’s a chance that they may connect with you in case they find the need for what you offer.
If you are having a sale, you need to promote it before and during the event. There are various platforms to do this, including social media, TV, radio, newspaper, and email. Another marketing strategy to promote your upcoming sale is by putting a banner stand in front of your store and in various areas that have massive foot traffic, like in malls. People will see the banner and will know about the details of your sale, including its date and time. Even if it’s already the day of the sale, you should still have it displayed outside your company, so passers-by who didn’t see it before can see it, and they might check out the items on sale.
A banner stand can also be used as a welcome sign. This will give clients a warm and welcoming feeling, thus starting their customer service experience on a positive note. Put it in the lobby or near the main entrance, as long as the customers will immediately see it. This will also further strengthen your brand recall as the more they see your name or logo, the more they will feel familiar with it.
This stand can also serve as an aid for your business presentation. Text or images to help with your presentation can be printed on the banner stand. If you have various presentations in different locations, this is also convenient as it is easy to collapse and set up.
Banner stands are not only for tradeshows or exhibitions. Maximise their use to your advantage.