Poor Peloton: After a sudden Peloton-related death in the “Sex and the City” last month, another TV character has taken a hit.
Peloton Plummeting in Wake of TV Disasters
Nearly a month after one of Sex and the City’s main characters dies of a heart attack after a Peloton cycling class, another TV character has suffered a heart attack in Showtime drama “Billions” – while riding a Peloton bike. Although this character survived, the effect on Peloton has been just as fatal.
Character Mike Wagner recovers from a heart attack claiming that “I’m not going out like Mr.Big”, making reference to the earlier Peloton-related accident from “Sex and the City”. The New York Times reported that the “Billions” scene was actually written a shot months before the Sex and the City revival, but the new line was added in post-production.
Additionally, Dara Treseder, head of global marketing and communications at Peloton, took to twitter to state that “We did not provide Billions with any equipment. As referenced by the show itself, there are strong benefits of cardio-vascular exercise. Exercise helps millions of real people lead long, happy lives.”
In response, Peloton is reportedly considering staff layoffs and adjusting production levels as demand for the bikes continues to decrease.
