Recruiting Candidates in Competitive Industries // March 7, 2018


The methods involved in the effective recruiting and hiring of the most suitable candidates for almost any job or role have seen significant changes over the last few years and they continue to change along with developing technologies and practices.

It is very important to be up-to-date with these methods in order to recruit the highest calibre of people who will ultimately be employees. Equally though, it is important for job seekers to have an understanding of how the recruitment process is evolving and the techniques which companies carry out so that the jobseeker in question can take advantage of this knowledge when it comes to being hired.

Recruiting via a Company Website

It is a popular choice for corporations to post their job opportunities their own company website. Typically, corporations of a large scale will receive more applicants than they can realistically readily manage on their own. Therefore, there is no need to advertise their roles extensively or elsewhere.

There will usually be a section dedicated to “Careers” in which the company will provide all the information surrounding opportunities for employment – jobs, benefits, internships, company culture etc. Applicants can then typically apply online by uploading their CV and/or a covering letter.

If you are a jobseeker and you already know of companies which you would like to work for, check out their careers section on their own website. By going directly to the source, your application will be received into the system faster and you may be able to sign up to be notified about any other roles which crop up along the way.

Jobs Boards

Online jobs boards are still going strong as a method of recruiting for companies, especially in competitive industries. Many employers opt to post any job openings they have on a jobs board, a third-party website which is akin to a ‘hub’ for all industries. Some of these job boards also have apps to make looking for a job easy when on-the-go on your smartphone or tablet.

As a jobseeker, you are invited to create a profile on these sites, upload you CV and any cover letters to apply for specific jobs.


Specialist Recruiters

In industries such as hospitality or interim management and recruitment for example, many employers choose to sign up with specialist recruitment agencies.

These specialist recruiters will usually only deal with recruitment in one particular industry, so many employers prefer to go through these means as it is typically quicker and more effective in a competitive industry. Furthermore, in cases where the client may be in an industry with many candidates but where they have very specific needs or where they need particularly in-depth industry insights as part of their recruitment strategy, again, a specialist recruiter is often one of the best ways to find suitable candidates (source: BrightPool).

The way it usually works is that the specialist recruitment agency will be dedicated to connecting and matching up those who are looking for work in a particular sector with credible employers offering work in that area. For recruiters, going down this route will mean than you do not have to take on permanent staff if you do not need them as many people seeking part time work use these services.

Finding Jobs via LinkedIn

It is the true that LinkedIn remains dominant as a method of recruitment for employers. In fact, it was found that 96% of employers claimed that they used the platform to recruit in 2015, according to a survey by the Society for Human Resource.

LinkedIn’s Recruiting Solution is great for enabling companies to easily source candidates fit for their job specifications. In addition, it aids in sharing and advertising jobs on the LinkedIn website, as well as creating company career pages in order to drive traffic and engage with potential talent.

Job seekers can quickly and easily search for job openings directly via LinkedIn and follow companies of interest so that they can get all the latest news and any job openings.

Social Recruitment Strategies

The use of social recruiting has become more popular. This refers to where a company will use networking social sites like Facebook or Twitter to advertise their current roles which are open. Managers of HR responded to the SHRM survey and many considered Linkedin the most effective (73 percent) social media site for recruiting, followed by Facebook (66 percent) and Twitter (53 percent).

Companies usually already have a company Twitter or Facebook page. Visit these to see if a company of interest has posted any job openings or even any tips for applying to a role at their organisation. Typically, companies will post their job openings on their social media outlets before they post them on a third-party website or a job board.