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State of Search: Mordy Oberstein on Discovering How the Web Changed in 2021

Semrush State of Search

If you’re wondering how the events of the past couple of years have affected the digital ecosystem, you’re not alone…

As marketers, we’ve had to be agile and adapt to a huge amount of change since early 2020 and, let’s face it, it’s been a lot to take in for us all. Will the world of Search ever be the same again? How suitable will pre-pandemic tactics be in today’s climate? What is the new state of Search for the world’s  most active markets?

Thanks to our wide range of tools and reports, we’ve been in a unique position to be able to investigate, analyze and document the market-specific data that will help you find the answers to those questions. We used those tools and reports to unearth how the web changed in 2021 versus 2020, and pulled together a 360-degree analysis of Google updates, user behaviors, and SEO actions based on our data.

The State of Search 2022 analyzes some of the world’s leading markets and contains everything you need to plan your post-pandemic growth strategy. Download the full report to take a deep dive into the data—or check out some of our headline findings right here:

State of the Web

 

 

State of Search

 

 

State of Ranking 

 

 

SERP Features 

 

 

State of eCommerce

 

 

State of Local

 

 

State of Technical SEO

 

 

 

 

 

 

 

Part of our analysis focused on the abilities of sites to pass the Core Web Vitals (CWVs) tests. The results indicated a great deal of room for improvement as some of the biggest domains in the world look to start growing again after the pandemic:

 

 

 

 

Looking at the data per metric, we saw that:

How does your site compare to the wider web in 2022? Do these facts and figures fall in line with what you’ve experienced? Are you changing your strategy in 2022 and targeting growth or even a return to stability after the pandemic?

Whatever your plans, they will be bolstered by a fuller understanding of the state of Search today. Read the full report now to equip yourself with both global and industry-specific data to help you on your path. You never know, you might spot a new market opportunity in the process…

 

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