A Chat with Tor Ivry, Founder and CTO at Smart Baby Monitoring Company: Nanit

Tell us about Nanit. 

 

Nanit empowers parents to confidently navigate parenthood with its comprehensive, AI-powered platform. Combining award-winning smart hardware, including the baby monitor and sound machine, with a robust subscription app, Nanit has created the first personalised, one-app solution for parenting. Through sleep analytics, real-time video, personalised milestones, and smart notifications, Nanit transforms raw data into meaningful, actionable insights, giving parents peace of mind and unparalleled information about a child’s development.

With the ability to see their baby from anywhere in the world, at any time, Nanit strengthens the emotional connection, allowing parents to revel in the joy of parenthood and preserve the precious moments that define it. Nanit has built the world’s largest dataset on baby sleep health and published over 15 peer-reviewed journal articles and over 50 conference abstracts from Nanit Lab. Nanit has been integrated into the homes of +1.5 million families worldwide since its inception in 2016. More than 70% of Nanit’s active camera users continue to use the product well beyond age 4–reinforcing the commitment to long-term innovation in redefining the future of parenthood experience. Nanit believes in empowering every family, helping them build greater confidence and create more joyful moments.

 

 

How did you come up with the idea for the company?

 

Over a decade ago, my co-founder Assaf Glazer had his first baby and wanted to learn more about what happens all those hours he wasn’t watching him in the crib. Assaf and I had worked together previously, and as a parent of two toddlers with a third on the way, I was no stranger to sleepless nights.

We leaned on our backgrounds in technology to explore how AI and computer vision could help parents better understand their baby’s sleep. Assaf and I realised that by applying computational models, we could provide real-time, personalised guidance to parents—helping them make informed decisions and feel more in control. What makes Nanit unique is its ability to go beyond monitoring; we offer proactive, data-driven insights that enhance the parenting experience rather than replace intuition.

 

 

 What is your advice to aspiring entrepreneurs? 

 

Start with a real problem. The best ideas come from personal experience and deep consumer insight. Listen to your audience, iterate constantly, and build technology that enhances human experiences rather than replaces them.

And most importantly, assemble a team that shares your vision—entrepreneurship is a long journey, and having the right people around you make all the difference. Hard times will come, so choose one or two principles to stay loyal to. For us, those principles were to not market based on fear, and to use Nanit as a tool that provides information for parents to make their own decisions, rather than replacing their judgment. 

 

What most excites you about Nanit? 

 

The impact. Every day, we hear from parents who tell us how Nanit has changed their lives – helping them get more sleep, easing their anxieties, and even celebrating developmental milestones. AI has incredible potential to lighten the mental load of parenting, making the experience more joyful and less stressful. The fact that we’re making a real difference for families while also leveraging AI-driven insights is truly powerful.

 

 How has the company evolved over the last couple of years? 

 

Nanit has grown from a smart baby monitor to a comprehensive parenting support system. We’ve introduced new AI-powered features that provide deeper insights into sleep, development, and care routines. We’ve also placed a strong emphasis on privacy and personalisation, ensuring that our technology remains a trusted resource for families. Beyond sleep, we’re expanding into areas like milestone tracking and behavioral insights, making Nanit an even more indispensable parenting tool. 

 

What can we hope to see from Nanit in the future?

 

We’re just scratching the surface. Imagine AI that goes beyond sleep to support child development holistically—helping parents identify early signs of developmental progress, streamlining family routines, and even fostering better communication between caregivers. The future of AI in parenting is about creating smarter, more intuitive tools that make raising kids easier, and Nanit is at the forefront of that movement. Parenting doesn’t come with a manual, but with AI as a trusted guide, we’re getting closer to creating one that’s personalised for every family