Fiona Wylie, TechRound100 Judge, Talks About What She’s Looking For From Entrants

Tell us about yourself

 

I have two decades of professional marketing experience, working with renowned household brands such as British Airways, Nestle and Pfizer.

I was recognised as a ‘rising star’ by Marketing First, early in my career and have been lucky enough to win multiple awards during that period. In 2018 I decided to leverage my skills and knowledge to establish my own company that could seamlessly support both agency and clients, this vision materialised into Brand Champions.

 

 

Tell us about your company

 

Brand Champions is a dynamic, new type of business that specialises in strategy, skills and marketing SOS. Brand Champions is dedicated to assisting clients with significant strategic initiatives and addresses their short-term resource challenges, fostering in-house learning and development as ex-clients ourselves.

We are committed to helping build champion brands for other people to really love and enjoy what they do.

 

 

What advice do you have for companies entering the TechRound100?

 

Remember entering awards is all about telling the story in a compelling way and making it simple for the judges to understand why you deserve to win. I can’t wait to see some of the entries this year.

 

How can companies stand out from the crowd?

 

In my experience it tends to be the companies that stand out, either very bad or very good and there are a vast number of companies in the middle, operating and hard to differentiate. What makes the very good companies stand out, is having a really clear difference. They know what they are offering and they can explain that distinctly and that is why people come to them. That is why it is really important that they establish that, like Brand Champions have done with their SOS service.

Companies can stand out from the crowd, by being true to themselves, having really clear values and always honouring them. That is something we do, make sure you don’t just tick the boxes, make sure you live by what you say and then you can really start to love what you do. That will feed through to your clients and your teams.