YouTube is one of the best platforms right now for businesses, especially for commerce. Data from YouTube’s Small Business Playbook show that over 2.5 billion people visit the site each month and 90% use it to learn about brands. It houses everything from DIY fixes to corporate launch events.
For small enterprises the attraction is ease. 72% of owners say setting up a channel is simple, and 65% already show products through video tutorials and walk-throughs. Those clips sit where shoppers already scroll.
85% of viewers come looking for new content, giving firms a steady stream of interested buyers. That hunger means even niche firms can find viewers without needing to accumulate an insanely high ad spend.
How Are Companies Turning Clicks Into Profit?
The most common format is the practical demo. Owners film set-ups, unboxings and live events to answer questions in real time, often with direct links beneath the player.
Right now, YouTube is the world’s second largest search engine, and video carousels now dominate Google results for retail queries. Careful titles, tags and thumbnails lift a clip above the five hundred hours of footage added each minute.
Also, 70% of consumers admit a purchase followed a YouTube advert or influencer endorsement, which makes ads and creator partnerships a fast track to revenue. Careful disclosure keeps endorsements lawful.
The platform itself rewards heavy traffic… Cards, end screens and the channel store can send viewers straight to checkout, while the YouTube Partner Programme pays a share of ad income once a channel meets the watch time threshold. Shorts draw seventy billion views and extend reach on mobile. Memberships and live shopping streams add extra cash lines.
Experts Share: How Important Is YouTube To Businesses, And Why?
Our Experts:
- Ivan Vislavskiy, CEO and Co-founder, Comrade Digital Marketing Agency
- Sasha Berson, Co-Founder and Chief Growth Executive, Grow Law Firm
- Jeff Lichtenstein, CEO & Broker, Echo Fine Properties
- Gary Warner, Marketing Manager, Joloda Hydraroll
- Tez Ferguson, CEO & Founder, Xploited Media
- Alex Copping, Strategy & Performance Director, ClickThrough Marketing
- Adam Stott, Founder, Big Business Events
- Dan Drage, Head of Social, Influence Tech PR
Ivan Vislavskiy, CEO and Co-founder, Comrade Digital Marketing Agency
“Here’s the thing, people don’t buy from faceless brands. They buy from businesses they trust. And nothing builds trust like showing your face, your voice, your expertise. 73% of consumers say they’re more likely to purchase after watching a video. YouTube is the best place to host that trust-building machine. From product demos to FAQs to client testimonials, video is your conversion engine, and YouTube is where it belongs.”
Sasha Berson, Co-Founder and Chief Growth Executive, Grow Law Firm
“If your business isn’t on YouTube, you’re skipping the second biggest search engine in the world. Most business owners think YouTube is for influencers or viral videos. Wrong. YouTube is owned by Google, and it’s the #2 most visited site in the world, right behind Google itself.
“Over 2.7 billion logged-in users visit monthly. So if you’re not creating video content, explaining your services, answering questions, showcasing results, you’re leaving a massive audience and massive SEO opportunity on the table.”
Jeff Lichtenstein, CEO & Broker, Echo Fine Properties
“It’s it’s funny because me and social media department had a meeting on it just this Monday . And set aside next Monday for filming. Putting a plan together is paramount.
“YouTube is the second biggest search engine after Google. People use YouTube to search and can find out so much more than Google or other social. Especially for virtual home tours and learning about the area.
“Some of the challenges that we have is, we have to film now in both vertical and horizontal for YouTube. Lots of social like Tik Tok is vertical. 15 and 30 second commercials are relatively cheaper in ads and easier to rank for compared to Google as well.
“We have our own photojournalism department and have tons of content. We’ve gotten away from YouTube (mistake) because focusing on so much vertical social content. Figuring out how to edit and film faster and where we can go lighter on editing is part of the key.”
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Gary Warner, Marketing Manager, Joloda Hydraroll
“YouTube has multiple benefits for businesses, including offering a platform to publish long / extended videos and boosting SEO performance.
“Videos on YouTube could be case studies, product demonstrations and launches, ‘how to guides’, webinars, business overviews… they are an opportunity to tell longer stories, connect with your audience and showcase products in more detail. By helping the viewer observe the credibility and authenticity of a business, videos help to build trust and increase conversion.
“Alongside the motion content, there is the SEO benefit where captions and descriptions can support the indexing / ranking of your video in search results. Ultimately, quality YouTube videos and captions should improve visibility and discoverability.
“Having videos on YouTube are also useful for businesses to embed within their own site, which will increase the time the visitors spend on the page (watching the video). The videos also don’t take up too much space or loading time on your pages as they are loaded from YouTube’s server. Email newsletters can link to videos and businesses should add posts to LinkedIn, directing potential B2B customers to view the full video on YouTube.
“By including a strong CTA on your YouTube video (pop-up clickable link during video and in the description / caption), you can increase traffic to your website and encourage leads, sales and orders.”
Tez Ferguson CEO & Founder, Xploited Media
“YouTube now exceeds its position as a video platform to rank as the second biggest search engine worldwide and functions as a valuable branding instrument serving businesses of different scales. The platform maintains 2 billion monthly logged-in users who enable businesses to access outstanding visibility and reach.
“Xploited Media promotes YouTube as an essential platform which enables businesses to build brand awareness and gain search engine benefits and construct communities that support enduring content promotion.”
Alex Copping, Strategy & Performance Director, ClickThrough Marketing
“Overlooking YouTube in your marketing mix can be a costly blind spot in 2025. Brands chasing lower-hanging fruit are missing YouTube’s real magic: compounding full-funnel impact, untapped omnichannel revenue and new customer reach that most attribution models still can’t account for. With CTV booming and Shorts exploding, YouTube isn’t just a video platform, it’s the modern discovery engine for the next generation of buyers.”
Adam Stott, Founder, Big Business Events
“YouTube isn’t just an app – it’s your global stage, whether you’re starting, growing, or scaling your business. From day one, it gives you a platform to share your message, build your brand, and attract the right audience.
“As you grow, it becomes a powerful tool to showcase your results, your expertise, and your leadership. And when you’re scaling, it helps you expand your reach without limits. Visibility builds credibility – and YouTube lets you lead from the front, on your terms.”
Dan Drage, Head of Social, Influence Tech PR
“YouTube is an important channel for any business that has a story to tell, and any business concerned with being visible in search.
“Still the undisputed home of quality, long-form storytelling, YouTube allows businesses to tell brand and product stories with depth and substance – growing an eager army of subscribers in the process.
“Then the best businesses also recognise YouTube’s power as a search engine, creating a content stream that caters for popular and niche search terms around their service, answering those queries with memorable, helpful and entertaining content.
“Allied to paid products that allow businesses to associate their content with similar trending content and lookalike audiences, and the rise of YouTube shorts as a powerful, short-form format within a long-form environment, YouTube continues to be an important destination for businesses that are serious about content marketing.”
Simon Kingsnorth, CEO, SK
“YouTube is critical for every business. Video content has never been more important both in long and short form. TikTok may have led the way in short form video but YouTube actually has more visitors across shorts alone. YouTube content also enables businesses to own the top of the search engines which can deliver new customers at scale.
“On top of all these reasons YouTube enables you to feature videos across your digital assets such as your website with ease. Finally, working closely with influencers and established channels can give enormous exposure and trust to brands and advertising on the channel can deliver enormous reach. The benefits to using the platform are significant for B2C, B2B, for startups and corporates, for influencers and brands.”