Proper Finance launches new price comparison website

A new startup, Proper Finance, has launched this week as a new price comparison website looking to compete with the market leaders including GoCompare, Compare The Market and MoneySupermarket.

The Shoreditch-based startup is the brainchild of a team of finance brokers with a background in digital marketing, looking to offer a new and ‘proper’ comparison service for products including loans, finance, insurance and more.

Speaking to TechRound, the founder said “We have been working on Proper Finance behind the scenes for some time. The team has over 10 years of experience working with different loan and insurance brokerages and this was the opportunity to bring all our ideas, contacts and relationships under one roof. The idea was that ‘if we were finally going to do this, we wanted to do it properly’ and that’s where the name Proper Finance came from.”

“We understand that this will take time. We have to incorporate hundreds of different companies and their feeds and APIs into our site which is an important process and something that needs to be fully functioning and provide value to the customer.”

“In terms of growth, we are using 2019 to hone our craft and make sure that customers are using our site and getting the services they require. We are working hard to get the site ranking as well as possible on Google, before going through an investment round in Q1 of 2020.”

The founders have worked with industry leaders including Amigo, Wonga, Zopa, Everyday Loans, John Charcoal and SPF. The site has already established key partnerships with Be Wiser Insurance, Loans Warehouse and Quiddi Hub so far.

Also in the price comparison market, read Totally Money Shifting Focuses.