Top 10 Bedroom Startups

Insomnia is a growing problem in the UK, with the NHS estimating that one in three people are regularly affected. Recent studies have shown that sleep quality has dropped dramatically during the coronavirus. A fifth of people are reading the news before bed, leading to less sound sleep and as many as 48 per cent are kept up worrying about coronavirus. From smart mattresses to anti-snoring devices, startups have developed many solutions to help improve our sleep. We’ve rounded up 10 of the best bedroom startups.

 

Calming Blankets

calming-blankets-logo

Calming Blankets is an Australian startup offering a range of weighted blankets that promise to help you ‘calm down faster, relax more easily, and sleep more soundly’. The blankets are available in a variety of colours and weights, from 4.5kg to 9kg. Weighted blankets are a form of at-home therapy similar to deep pressure therapy. The added weight of the blanket works to activate your nervous system making you aware of your body and its environment. This has proved to help people with several conditions including sleeping disorders, ADHD and autism and anxiety or stress. Calming Blankets are made with ultra-soft fabric with long fibres and unique, non-toxic glass beads evenly distributed for mental and physical well-being. They are durable and machine-washable and delivered in an environmentally-friendly reusable bag made from bamboo.

The startup has been rated 4.9 out of 5 on Facebook and has more 5-star ratings on Product Review than any other blanket. Children’s blankets start from £119.00, and adult’s start from £149.00 with free delivery within 2 to 4 days.

Nanu

Nanu is a sleep specialist startup that creates customised pillows, duvets and pillowcases to help you get the best night’s sleep possible. The startup strives to revolutionise the way we sleep through personalised products. These include the design your own pillow, the hot&not duvet, and the yu-nu skincare pillowcase. By providing information about how you like to sleep, your height and weight, Nanu creates a pillow with the perfect firmness level for you, costing £35. You can customise your duvet by answering three simple questions in the online duvet builder. You choose how warm or cool you want the halves of your duvet to create a sleeping environment that suits you and your partner. Nanu duvets have a 5-star rating from duvet advisor and cost from £50. The yu-nu pillowcase is an organic probiotic skin care treatment with the natural probiotics that nourish, repair and protect your skin cells as you sleep. A set of two yu-nu pillowcases costs £35.

Nanu uses eco-friendly materials in their products, including an allergen-free recycled filling and recycled materials for all packaging. The company makes and delivers over 10 million sleep products each year, which all come with a 7 nights’ guarantee, in case you find you need different specifications after testing it.

Kokoon

kokoon-headphones

Kokoon is a sleep-tech startup offering the first-ever sleep-aiding headphones. Kokoon headphones use noise-cancelling and isolation technologies to help users relax and sleep. The product also incorporates white noise intended to cancel out background disturbances. Kokoon headphones are perfect for those sleeping in noisy environments such as on a plane or near a busy road. The headphones also boast breathable ear-cups which allow for maximum air-flow. This prevents heat from building up and bothering wearers while they are trying to sleep. Kokoon’s innovative technology has six patents and is renowned as the first consumer EEG. The headphones adapt to their surroundings, and the accompanying smartphone app analyses what recordings work best for you and bases its suggestions on this. 

Oura

Oura

Oura is a startup producing a ring that tracks vital signals from your body while you sleep. Oura interprets signals including heart rate, movement and body temperature, to provide information as to what you need to take on the next day. When you wake up, you receive critical insights and a display of your body’s progress, empowering users to understand their health and harness their body’s potential. Oura also maps your health data over time to provide long-term insights and distinguish patterns. 

Oura ring’s contain a large amount of technical capacity, including infrared LEDs, NTC temperature sensors, an accelerometer, and a gyroscope. Situated around your finger, it has the most precise and convenient place to capture body measurements. The Oura ring is made of titanium, making it durable, lightweight and fully water-resistant. It uses wireless charging which completes in one hour and lasts up to 7 days. The Oura ring costs $299.

 Sleepio

Sleepio

Sleepio is a platform created by the startup Big Health that helps millions of users sleep better. The platform’s sleep improvement program breaks poor sleeping patterns in the hopes of strengthening mental health and well-being. Big Health pioneers non-drug-based treatment like Cognitive Behavioural Therapy to improve sleep and mental health. Sleepio users set goals of what they want to improve and complete an in-depth questionnaire about their sleep. Sleepio then builds a program based on your goals using techniques developed from over 35 years of research. The platform also gives users weekly lessons with a virtual sleep expert named The Prof.

The digital sleep intervention program received validation in the world’s first placebo-controlled clinical trial of its kind. This showed a 54% reduction in time to fall asleep and 62% fewer awakenings during the night for Sleepio users, with a resulting 58% boost in daytime energy and concentration. Sleepio proudly promotes the platform as Drug-free way to ‘sleep naturally without pills or potions’.

 

Eve Sleep

Eve Sleep

Eve Sleep is the mattress-in-a-box pioneer that now fights for your right to sleep. The company sells four mattresses, Light, Hybrid, Original and Premium. They are vacuum-packed into a box that can easily be delivered, cutting delivery costs, reducing the use of carbon and making it much easier to bring the mattress upstairs or around corners. Eve offers a 200-night mattress trial with no return charges and a full refund if you aren’t happy. Eve also covers other bedroom needs including bedding, bed frames, bedroom furniture and child and baby items.

Since August 2019, Eve Sleep has been campaigning to make sleep a human right through petitions, research and letters to the secretary of state for justice. Eve’s studies give Brits insight into sleeping habits and how to get a better nights sleep. Most recently, their study of 2,000 adults revealed that snacking closer to bedtime and working later into the evenings are leading to a more disturbed night’s sleep during lockdown. In response to this nation-wide change in schedule, Eve Sleep partnered with expert Dave Gibson to create a ‘Routine Caluculator’, providing personalised routines that aid sleep based on factors such as your wake-up time and age. You can also access ‘Unwind With Eve’, a series created by the startup that gives helpful tips for sleeping well, and sleep meditations via the Eve website. 

 Lumos

Lumos

Lumos is a sleep-tech startup that launched a sleep mask to tailors users’ sleep to their schedule. Lumos aims to tackle the sleep deprivation epidemic afflicting our fast-paced society. The startup underlines the effects on our evolutionary body clock as it tries to keep up with our rapidly changing schedules, sleep deprivation and jet lag. The Lumos Smart Sleep Mask combats this using light therapy technology developed by Stanford’s Sleep Lab. The scientifically proven sleep solution actively adjusts the body clock to improve sleep without disrupting daytime activities. The Lumos Smart Sleep Mask prides itself as a reliable non-pharmaceutical sleep solution for travellers, shift workers, teenagers, elderly, and anyone looking to improve sleep naturally. 

Smart Nora

Smart Nora

Smart Nora has created a device that prevents you or your partner from snoring. Smart Nova is a pillow insert which detects early sounds of snoring. The sensors pick up the sound before it gets loud enough to wake someone and begins a gentle movement that stimulates the throat muscles to stop the snoring. The anti-snoring device starts at $299.

Simba 

simba-mattress

Another leading bedroom startup is London-based Simba, which produces the multi-award winning Simba Hybrid mattress range. Half of the UK’s retail distribution network stocks the brand which aims to master the ‘simplicity of sleep.’ Simba’s leading product is a one-type-fits-all mattress that adapts according to its user. The mattress incorporates technology into the design process using research from the Sleep-to-Live institute. Having analysed data from 10 million sleepers, Simba designed over 70 prototypes to create a world-first mattress that works for every body type. Simba has now sold over 100,000 of these mattresses with their unique air-flow cooling layer in the UK. Other Simba products include a temperature regulating pillow, a zero-gravity adjustable bed and an easy-to-assemble engineered bed base that can be put together in three minutes.

Calm

Calm

Calm is a startup helping users sleep better and offering meditations to combat anxiety and stress through its app-based platform. The app, available on Apple and Android devices, has a range of soothing music to choose from, as well as relaxing audio readings of classic stories. The meditation services include breathing exercises, daily meditation, several multi-day programs, and unguided and guided meditation sessions. Calm’s range of Sleep Stories are aimed at adult users, with fiction read by narrators including LeBron James, Stephen Fry, Leona Lewis, Joanna Lumley, LeVar Burton and Matthew McConaughey. There are also archival recordings of Bob Ross available for your relaxation.

Calm is the number one app for sleep, meditation and relaxation, with over 50 million downloads and over 700,000 5-star reviews. Calm was also Apple BEST OF 2018 award winner, Apple’s App of the Year 2017, Google Play Editor’s Choice 2018, and named ‘the world’s happiest app’ by the Centre for Humane Technology.