Company: Fermata
Founder: Valeria Kogan
Website: https://www.fermata.tech/
About Fermata
Fermata is a data science company using computer vision and AI to solve challenges faced by commercial agriculture. Fermata’s Croptimus suite uses off-the-shelf cameras to provide 24/7 crop monitoring while searching for potential threats. The platform uses AI to compare crop images over time to find and alert of any plant health issues in real time. This approach has already demonstrated the potential to generate 30 percent savings on lost crops, while minimising the use of harmful pesticides thanks to precise detection.
Initially focusing on identifying pests and diseases, Fermata is now expanding its system into a command centre for crop health, further developing its suite of AI-driven solutions to address a range of agricultural challenges. Using advanced data analytics, the system will monitor multiple plant health factors, from fertilisation to pollination status, with future capabilities set to include forecasting tools like yield prediction tracking.
Fermata’s Croptimus platform provides decision support for growers through advanced data analysis, creating an ever-evolving system that continuously learns from available data. This allows growers to reliably mitigate plant health issues before crop loss becomes inevitable, while further reducing the amount of time and money spent on traditional scouting.
The company is led by Dr. Valeria Kogan (Ph.D. in bioinformatics), who pivoted to agriculture tech from her previous startup which helped develop tools for better cancer diagnostics with AI. A chance encounter with a greenhouse management company led to a eureka moment: The same screening technology used for human health can be used for plant health and can answer farmers’ struggle to monitor and diagnose their crops efficiently. Manual checks are exhausting and error-prone, and even with tech solutions, many are overwhelmed by complex data they can’t easily turn into action, and this is what Fermata’s Croptimus solution endeavours to address.
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