Company: Bloom Money
CEO and Founder: Nina Mohanty
Website: https://bloommoney.co/
About Bloom Money
Bloom Money is a financial platform built for diaspora communities in the UK, offering culturally relevant, community-powered financial tools. Founded in 2021, Bloom exists to challenge traditional financial systems and make wealth-building more accessible, familiar and inclusive.
Our founder, Nina Mohanty, was raised by an Indian father and Taiwanese mother who both used ROSCAs (Rotating Savings and Credit Associations), also known by many names around the world. This early exposure, coupled with insights from her wider community, revealed a simple truth: communities have long supported one another financially through trust-based systems. Bloom brings this model into the digital age, combining it with regulation, automation and security.
Our flagship product, Bloom Circles, is a digital version of a ROSCA — where customers contribute a set amount on an agreed cadence and take turns receiving the full pot. It is fully automated, transparent and available in over ten languages, helping customers stay on track while feeling supported by a wider community. Customers can join Private Circles with people they know and trust, or opt into Public Circles to be matched with others who are also looking to build financial security together.
Bloom Circles help address barriers many migrants face: exclusion from formal credit, lack of local networks, language obstacles, and limited time due to shift work or caring responsibilities. We also provide practical, culturally sensitive support through our Learning Hub, which offers guidance on UK financial basics — from opening a bank account to building credit — all tailored to the needs of newcomers.
What makes Bloom different is how it reshapes FinTech from the inside out. Instead of asking underserved communities to adapt to traditional products, we build tools that reflect the ways they already manage money — in ways that are intuitive, familiar and culturally grounded.
Bloom operates under the supervision of the Financial Conduct Authority (FCA) as a distributor for an authorised Electronic Money Institution. For many of our customers, this is the first time they have seen themselves reflected in a regulated financial service. Through our Government-funded TrustScore project, we are also exploring how communal financial behaviour can inform credit reference agencies — helping push the FinTech industry toward more inclusive, meaningful metrics of trust and financial health.
Customer feedback continues to shape Bloom. Many say the app helps them stay disciplined and avoid dipping into their savings. One customer used her payout for a long-awaited seaside holiday with her children. Another uses Bloom to consistently top up their rainy day fund — something they struggled with before. Others tell us they finally feel confident handling money in the UK thanks to Bloom’s structure and familiarity.
We are proud to be revenue-generating, with our customer base growing steadily and nationally. The Apple App Store featured Bloom as App of the Day on 16 April 2025 — a recognition that highlights our growing impact. Our mission is not just financial inclusion, but financial empowerment — building tools that help underserved communities thrive now and for generations to come.
Check out what TechRound can do for your business: SEO, PR, HR Software, Payroll Software, IT, VoIP.