Company: Seismic
Founder: Doug Winter
Website: https://seismic.com/uk/
About Seismic
Founded in 2010, Seismic is the global leader in enablement technology which helps organisations engage customers, enable teams, and drive revenue growth. The Seismic Enablement Cloud™ is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow their businesses. Seismic works with over 2,200 organisations of all sizes across more than 100 countries, ranging from some of the world’s largest enterprises to startups and small businesses. These organisations rely on Seismic to meet their enablement needs.
Seismic was born out of a need for sales and marketing teams to move faster, be nimble and deliver personalisation for their customers at the outset of the SaaS boom of the early 2010s. Its founders’ mission to enhance customer experiences coincided perfectly with the rise of cloud, enabling them to create a unified platform that addresses key challenges in content management, especially for sales and marketing teams.
Since then, enablement technology has gone from strength to strength. Seismic has led the way in AI-powered enablement since 2015, seamlessly integrating AI and ML advancements into the platform. Starting with Predictive Content, Seismic’s first solution powered by machine learning and automation, Seismic’s AI engine, Aura, launched in 2021 to help sellers navigate content discovery with context-driven insights that drive deals forward.
Over the past year, Seismic has continued to invest in its vision for generative AI in enablement: to help GTM organisations be more efficient and effective by accelerating content development, automating meeting preparation, summarisation and follow-up, and personalising coaching at scale. AI features, such as Seismic for Meetings, which powers better customer experience by helping sales teams prepare, present, and follow up on meetings, are woven directly into the platform. This ensures go-to-market teams, be that sales or marketing, have access to a unified platform and the right tools to enhance customer experiences and drive sales.
For almost 15 years, sales enablement and the SaaS technology supporting it have surged in prominence. Fast forward to today and four out of five go-to-market leaders use enablement technology at work. With cutting-edge enablement platforms driving and assisting enablement practitioners, Seismic’s platform has played a key role in helping organisations stay competitive and drive go-to-market efficiency.
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