Company: Blimey.Ai
Founder: Craig Russill-Roy
Website: https://blimey.ai/
About Blimey.Ai
Blimey.ai was founded to revolutionise ad revenue optimisation in the streaming video-on-demand (SVoD) and Free Ad-Supported Streaming TV (FAST) markets. As CEO, I identified a gap in the market for advanced AI-driven solutions that could both enhance ad revenue and address challenges like ad fatigue—where viewers disengage due to repetitive ads. We started with a dedicated team focused on creating technology that balances revenue growth with a better viewer experience.
From the beginning, we faced a competitive and rapidly evolving environment. To stand out, we concentrated on building a platform that optimises ad revenue and reduces ad fatigue, a key concern for advertisers and streaming platforms. We knew that simply increasing ad volume wasn’t a sustainable strategy. Our AI solutions analyse viewer behaviour to manage ad frequency and relevance intelligently, ensuring ads are effective without overwhelming viewers.
Integrating these AI tools into existing ad ecosystems presented another challenge. Streaming services are often cautious about adopting new technologies due to potential disruptions. To address this, we designed a platform that integrates seamlessly with existing systems, delivering immediate and measurable improvements.
By reducing ad fatigue and optimising ad placement, we demonstrated tangible value, earning the trust of our clients and establishing a strong market presence. Our AI infrastructure is built on models that are Open Sourced, this allows our Algorithms to question against LLMs that are not using unlicensed datasets, and it was critical to develop against these LLMs instead of developing against OpenAI LLMs.
Blimey.ai’s impact on the SaaS industry has been significant. Our AI-driven solutions help clients achieve notable increases in ad revenue. Even a 0.5% improvement in ad revenue across the SVoD and FAST markets—projected to reach $82.01 billion by 2029—could generate an additional $410.05 million in revenue, potentially valuing Blimey.ai at $2.05 billion.
A more substantial 10% increase could boost revenue by $8.2 billion, raising our valuation to $41.01 billion. These figures demonstrate the substantial potential of our technology to revolutionise video advertising.
A crucial part of our innovation lies in addressing ad fatigue, which is vital in today’s streaming landscape. By using advanced AI algorithms, our platform ensures ads are not just effective but also less repetitive and more aligned with viewer preferences. This approach improves viewer retention and satisfaction while enhancing campaign effectiveness, providing higher returns for advertisers.
Looking ahead, we are focused on scaling our impact and driving wider adoption of our solutions in the global streaming industry. Key to this will be the speed and scale of market adoption, maintaining consistent performance, adapting to regulatory changes, and continuing to innovate technologically. Our commitment to these areas will help us navigate the evolving landscape and maximise the value we deliver to our clients.
Blimey.ai’s journey has been marked by overcoming challenges and driving innovation. By focusing on revenue optimisation and reducing ad fatigue, we have positioned ourselves as a leading force in the streaming industry. We are excited about shaping the future of video advertising and are committed to delivering significant value across the global streaming ecosystem.
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