Company: Micro Scooters Ltd
Founder: Anna Gibson & Philippa Gogarty
Website: http://www.micro-scooters.co.uk
About Micro Scooters Ltd
Twenty years of transforming everyday journeys.
In 2004, Anna Gibson and Philippa Gogarty started selling Swiss-made Mini Micro Scooters at the school gates. Today, one million children scoot to school on a Micro every day. Anna and Philippa’s company, Micro Scooters Ltd, is the official UK and Ireland distributor retailing Micro products via their website and through premium retail partners.
Anna and Philippa initially fell in love with the Micro brand due to a ‘mini’ three-wheeled scooter’s positive impact on their families’ lives. They also recognised the Mini Micro Scooter’s potential to benefit our planet’s health and reduce pollution at the school gates. Twenty-plus years on, as Micro UK has developed and grown, that founding motivation continues to drive all they do. The Micro mission is to make everyday journeys better—for people and planet.
Micro Scooters is renowned for premium, impeccably engineered scooters for kids and adults. They are also at the forefront of the micro-mobility movement, revolutionising the school run with their three and two-wheel scooters and encouraging adults to scoot the commute.
Micro Scooters have transformed how millions of families get from A to B, offering active and sustainable travel solutions for all ages. The Micro range encompasses a baby stroller and multi-trike, ride-on scooters suitable for 12-month-olds, children’s scooters, adult scooters, safety helmets, every scooting accessory you could shake a stick at and even an electric car built for whizzing around towns and cities – the Microlino.
One million families scooting to school means one million fewer cars on the road during peak hours. Micro Scooters is B Corp and Carbon Neutral certified and a member of 1% for the Planet, but it is not only the product that does the heavy lifting; the company is, too, from donating scooters to hospitals and children’s wards to running ScooterAid – Micro’s unique charity scheme revamps old/unwanted scooters and rehomes them with children who may otherwise miss out; Micro practices what it preaches.
More recently, Anna and Philippa have expanded their innovative eco-range of scooters made from recycled fishing nets to include more colours and an eco-option for older children. With more than 50% of its accessory range now made from recycled and/or sustainably sourced materials and a new and improved range of Eco-helmets, Micro is working hard to continue to improve its sustainable manufacturing capabilities. Every Micro Scooter is made with replaceable parts, too, which means it can be repaired or revamped to extend its lifetime by handing it down to younger siblings or friends. Micro has been championing repair, reuse, and rehome before ‘circularity’ became a buzzword or headline for sustainability campaigns – 7 million plus views of their free YouTube channel offering self-help repairs and advice videos from expert scooting engineers implies that the message is getting through.
Micro’s sustainable business approach aligns eco-friendly products with advocacy for behaviour change, and the results speak for themselves—more people getting from A to B in a greener, cleaner, healthier way.
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