Company: Orli Health
Co-Founders: Dr Mark Cox and Euan Bell
Website: https://www.orli.health/
About Orli Health
Orli Health – Gamifying Emotional Growth to Unlock Every Child’s Potential
Orli Health is transforming how children engage with mental health and emotional wellbeing. In a world where families are waiting months or even years for support, Orli is stepping in with a bold, preventative solution that meets children and parents where they are. We’re not just reacting to a crisis; we’re designing the future of mental health, powered by AI, behavioural science and play.
Founded in 2022 by NHS doctor Dr Mark Cox and assistant psychologist Euan Bell, Orli was born out of deep frustration with a broken system. Too many children in distress are falling through the cracks. Too many parents are left to navigate a fragmented system on their own. Orli offers a radically different path: a gamified, personalised platform that helps children understand and regulate their emotions—before they reach crisis point.
Our AI-powered companion, the Orli Avatar, allows children to externalise emotions and build real-time skills through engaging, sensory-based games. Parents receive tailored support via our connected app, which provides guidance, coaching, and insights aligned with their child’s journey. Unlike traditional tools, Orli focuses on early intervention and daily emotional development—not just crisis response.
We’ve already seen meaningful traction. Orli is being piloted with NHS partners, including North East Integrated Care Board and Sunderland NHS Foundation Trust. Our school-based program is co-designed with educators and local authorities to ensure integration into everyday learning. Our insights work, in partnership with Thiscovery, revealed that 83% of parents feel it’s difficult to access the right support and just 13% trust current services to help their child. Orli exists to change that reality.
We’ve secured over £110,000 in public and private funding to date and are now testing our MVP with 100+ families. Recent backing from Bethnal Green Ventures and Innovate UK confirms the strength of our mission and technology. Our user journey is carefully designed to build emotional safety, confidence, and autonomy whether a child plays solo, with a parent, or later progresses into Orli’s real-world pathways in sport, creativity, or innovation.
Looking ahead, we’re preparing for a major fundraising round in autumn 2025 to support our scaling plans. We aim to generate £100,000+ in revenue in our first full year via app subscriptions and school-based workshops, while expanding our partnerships across the NHS and education sectors.
Orli stands out in a crowded space because we go beyond symptom management we unlock human potential. We’re building a platform where mental health support is not just helpful, but aspirational. A future where a child struggling with anxiety doesn’t just feel better they feel seen, supported, and ready to thrive.
Recognition from TechRound’s MedTech38 would elevate our reach at a crucial moment. It would spotlight the urgent need for digital-first early intervention, and help us engage with funders, clinicians, and innovators who share our vision for a more responsive, empowering mental health ecosystem for every child.
Orli is more than an app. It’s a movement for families, with families.
