Company: Tradebyte Software
Founders: Matthias Schulte, CEO and co-founder
Website: https://www.tradebyte.com/
About Tradebyte Software
Founded in 2009, Tradebyte empowers fashion and lifestyle brands and retailers to digitalise retail and drive growth. Its innovative digital commerce software solutions and modern ecosystem helps more than 1,000 leading brands and fashion retailers such as Puma, Asics and Guess to unlock potential and reach new audiences. By integrating into Tradebyte’s network of 100+ top fashion and lifestyle marketplaces such as Amazon, Otto and Zalando, they can drive seamless direct-to-consumer (DTC) experiences, attract new customers and generate sales.
Getting the latest designs and brands to customers has always been a major challenge for retailers, but disruption caused by Brexit and Covid-19 has made this even harder. Online marketplaces, which now account for over two-fifths of the EU’s £322.6 billion annual online non-food sales, offer an important channel for growth. However, access to relevant customer data, a deep understanding of the market, and up-to-date knowledge of current trends are crucial to turn the latest clothing, footwear or accessories into top-selling products.
Tradebyte combines this data insight, experience and knowledge to make direct-to-consumer commerce straightforward. Its TB.One software offers marketplace business management in a single tool to allow brands to take full control of their data and elevate their e-commerce business. Centralised product data management, allows seamless distribution across Tradebyte’s network. With intelligent data mapping, brands can align product information with marketplace guidelines to boost search rankings and sales. Insightful dashboards provide key sales metrics, helping businesses refine their strategies, while TB.One’s mass editing feature enables efficient data enrichment for individual or bulk updates. Additionally, real-time status updates identify issues hindering sales and offer solutions to ensure products go live without delays.
This year, the addition of TB.Demand Match to Tradebyte’s portfolio has also tackled another marketplace challenge: onboarding and launching new products. Marketplaces have historically represented difficult channels for new product releases, leading to oversell and order cancellations by brands. Created in collaboration with one of the world’s biggest sportswear names, TB.Demand Match allows brands to navigate high-demand product releases to gain full control, maximise commercial impact and attract new customers, boosting marketplace growth along the way.
TB.Demand Match enables brands to:
– Pre-onboard products so that they go live exactly when they should.
– Allocate and manage stock dynamically across multiple warehouses.
– Gain crucial insights before, during, and after launches.
In a rapidly evolving retail landscape, Tradebyte continues to lead the way by providing brands and retailers with the tools to succeed in digital commerce. Through innovative software solutions it equips businesses to streamline marketplace operations, manage product launches, and maximise their growth potential. By harnessing data, insights, and cutting-edge technology, Tradebyte enables its partners to thrive in a competitive market, unlocking new opportunities and driving success.
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