Company: Tickaroo
Founders: Naomi Owusu, Andreas Gerauer, Matthew Ulbrich, Peter Dendl
Website: https://www.tickaroo.com/
About Tickaroo
Tickaroo is a leader in news and sports media software. Its liveblogging platform is trusted by more than 200 newsrooms worldwide, including Süddeutsche Zeitung, The Irish Independent, Mediahuis, Stuff, and the German, Swiss, and Austrian Press Agencies.
Founded in 2010 with an initial focus on sports, Tickaroo aimed to create a live reporting tool that delivers fast and reliable live data. Swiftly, it recognised a wider market opportunity and expanded its focus to the news industry. Tickaroo adapted its product to address a critical challenge for publishers: delivering reliable, real-time news and sports data in an engaging format that enhances audience engagement, boosts authenticity, and builds trust and connection.
Tickaroo’s liveblogging software also serves event organisers and sports organisations, helping them engage audiences in real-time and achieve monetisation goals. Its mission is to make live reporting accessible, optimising user experiences while empowering organisations to thrive.
From desktop to mobile and AI, Tickaroo has developed its live content software with current and future publishing needs in mind. Users can cover news, sports, and events, engage with audiences and realise commercial gain from live content with easy-to-use technology.
Tickaroo clients’ liveblogs have, on average monthly, over one million hours of media time. Stuff’s live blogs achieve huge levels of engagement, clocking up over 400 published comments on its Taylor Swift Australian Eras Tour coverage, and over 1000 Met Gala poll reactions. Frankfurter Allgemeine Zeitung realised 8x longer retention rates, and market intelligence company Stears gained over 1000% higher traffic for its election live blog compared to other election coverage.
With greater traffic, engagement, retention rates and longer media time come greater monetisation possibilities from ads, affiliates and sponsorship. The Tickaroo Marketplace also enables the sale of live coverage, with an average of over 61,000 posts transferred annually.
Tickaroo focuses on software quality that delivers results so customers can prioritise the story. The easy interface enables quick set-up, integration, and live blog creation—no coding required. Visual files, including social media posts, integrate easily for a multimedia experience, and the Live Blog Mobile App allows teams to cover events from anywhere. Challenge Family used Tickaroo to cover 41 races in 27 days, boosting fan engagement.
Tickaroo’s “AI Smart Assist” simplifies secondary tasks, saving time and effort. Users can generate content summaries in seconds, assimilate live data such as sports results, adjust tone and language, create social media posts, and generate image captions for enhanced SEO.
Indeed, unlike many in-house solutions, Tickaroo’s live blogs are SEO-optimised. Schema.org, HTML and CSS Prefetch boost traffic while users can track coverage performance with detailed statistics to make valuable adjustments to maximise SEO potential.
Tickaroo’s high-performance software is also stable during traffic spikes. During the 2020 US Election, its live blogs reached almost 10 million unique views and averaged 70,000 views per minute without disruption. Indeed, all Tickaroo’s publishers’ liveblogs register an average of over 25 million page views per month.
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