Stylitics has announced a $15 million Series B funding round. Sylitics is a startup creating outfit-based shopping recommendations for online retailers.
The startup was originally know for it’s app; ClosetSpace, a mobile app which provides users with outfit recommendations and inspiration.
Though the app is still live, Stylitics is now shifting its focus to retailer tools. When a consumer browses sites like LOFT or Banana republic, Stylitics powers the widgets recommending pairings or suggestions for styling. This gives customers fashion inspiration and makes creating looks easy.
Stylitics creates its recommendations drawing on brand merchandising guidelines, engagement and purchase data from the retailer. It also takes into account broader trend data and stylists’ expertise. The startup is able to update its recommendations as products sell out, meaning the customer is never disappointed.
Stylitics’ founder and CEO Rohan Deuskar has said that Stylitics is able to provide useful recommendations from the first moment, and doesn’t require time to train with a retailer’s data.
“We have billions of data points from powering outfitting on dozens of sites for more than four years, so we have a very good idea on Day One what an excellent and high performing outfit should look like for each product for a new customer,” Deuskar said.
Stylitics says it has driven $300 million of sales for its retail partners. Today those partners include Ann Taylor, Calvin Klein, Chico’s, Gap, Kohl’s, Macy’s, Under Armour and White House Black Market.
To date, the startup has raised a total of $21 million. This latest round was led by PeakSpan Capital, and saw participation from Trestle LP.
“With the rapid growth of digital commerce, retailers are scrambling to keep pace with the consumer demand for more visually exciting and compelling shopping experiences,” says Deuskar.
The startup plans to use the new capital to grow its sales and marketing team, and to develop new types of shoppable content and in-store experiences.