Company: WYSPR
Founders: Oliver Sotirios Bourne and Eliot Wood
Website: https://www.wyspr.co
About WYSPR
WYSPR is a tech-enabled agency founded by Oliver Bourne and Eliot Wood, two innovators who have significantly shaped the media and marketing landscape in the UK and beyond. Since its inception in 2020, WYSPR has pioneered the use of User Generated Content (UGC), empowering consumers to become advocates for the brands they love while unlocking a new income channel for thousands of small creators.
Oliver and Eliot’s vision was born from their university dorm room, where they identified the untapped creative potential of everyday consumers. They built WYSPR to harness this potential, offering brands an authentic, scalable alternative to traditional influencer marketing. Their proprietary technology allows brands to create campaigns that mobilise customers to produce relatable, on-brand content, resulting in more meaningful connections with audiences. Today, their work spans global brands such as MARS, Unilever, and Panasonic, as well as fast-growing e-commerce businesses across the UK.
A significant part of their journey has been driving the democratisation of creative work. By shifting focus from macro-influencers to everyday consumers, WYSPR has opened up opportunities for individuals who previously lacked access to paid creative work. This shift has not only expanded the pool of content creators but has also changed how brands think about authenticity in their marketing efforts.
The impact of Oliver and Eliot’s work extends beyond the campaigns they’ve facilitated. Through speaking engagements at high-profile events like DMWF, YMS, and MAD//FEST—where they won two live pitch competitions—and hosting masterclasses for multinational corporations, they’ve led the conversation on the value of UGC. Their contributions were recognised at the highest level when they were invited by the UK Prime Minister as two of the top 50 creative entrepreneurs in the country, highlighting their influence on the creative economy.
Despite starting as a two-person operation, WYSPR now operates with a lean but highly effective team, supporting some of the largest and most innovative brands in the world. The proprietary technology that underpins WYSPR’s success continues to evolve, with plans for a public release that promises to redefine the UGC landscape once again.
WYSPR’s model has not only revolutionised marketing strategies but has also championed a new era of consumer empowerment, making authentic advocacy a cornerstone of modern brand growth. With an eye on the future, Oliver, Eliot, and their team are set to continue driving change in the industry, shaping how brands and consumers collaborate to tell authentic stories.
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