Company: Crystal Roof
Founder: Victoria Varzinova, Vladimir Suharukov
Website: https://crystalroof.co.uk/
About Crystal Roof
Crystal Roof helps home seekers choose the perfect property by providing in-depth neighborhood insights and genuine feedback from local residents.
The idea for Crystal Roof came to life in 2020, inspired by our own struggles with finding the right home in London. Like many home seekers, we spent countless hours on property portals, only to end up in unsuitable areas. These poor choices affected our finances, wellbeing, and quality of life. We realised the real estate market was focused on landlords’ needs while leaving buyers and renters to navigate with little support.
Determined to change this, we created Crystal Roof—a platform that empowers people to make confident, informed decisions about where to live. Our platform combines hyper-local analytics with real resident feedback, covering everything from crime rates and noise levels to flood risks, schools, and even the typical resident profile. A unique feature is our Area Review functionality, which captures the community vibe, quality of services, and other lived experiences that official data often misses.
In just a few years, Crystal Roof has grown to serve over 100,000 monthly users, proving the demand for honest and transparent neighborhood insights. Home seekers consistently tell us how our platform has helped them avoid costly mistakes, save time, and find places they love.
As our platform gained popularity, we saw interest from businesses looking to integrate our data into their own tools. In response, we launched B2B solutions, including a Location Intelligence API and customisable widgets for property websites. These tools enable businesses to enhance their offerings with the same actionable insights that have helped thousands of home seekers.
At Crystal Roof, we believe that finding the right home starts with understanding the neighborhood. Our mission is simple: to make transparent, reliable insights the new norm in real estate.
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