Name: Aleksandra Medina
Company: Frich
Position: Co-Founder & CPO
Website: https://www.getfrich.com/
About Aleksandra Medina
I co-founded Frich in 2021 with my co-founder-to-be, Katrin Kaurov, while we were sharing a tiny apartment in New York City. I was just a student, and in an expensive city both Katrin and I felt like we were falling behind financially compared to the extravagant lifestyles we saw online from both influencers and our peers. Social media is full of luxury purchases and early financial success, which can create a false narrative for young people trying to navigate their own financial journeys. We wanted to build a platform that gave Gen Z real, relatable insights into how their peers handle money.
When we started Frich, we faced the same challenges most early-stage founders encounter: limited funding, finding product-market fit, building a user base from scratch and growing a highly talented team. But what kept us going was knowing we were solving a real problem for our generation. Contrary to what many banks (and older generations) think about Gen Z, it’s not a generation that’s afraid of money. Young people just need better tools to manage their finances and they need to be encouraged to have open, honest conversations about tricky money topics. That’s where Frich comes in: a social finance app that helps Gen Z benchmark their spending habits, access personalised financial advice, and break down traditional money taboos.
Since launching, we’ve grown to a community of over 1M users and raised $2.8M from incredible investors like Antler, Restive Ventures, and TruStage. We’ve also partnered with university credit unions, banks, fintechs and well-recognised brands like Lyft and Nordstrom to connect our users with resources and discounts that benefit them. Our daily polls tackle everything from splitting bills with roommates to the cost of family planning: things that actually matter for people’s lives but are often left out of traditional financial advice.
This year, we’re focused on expanding our partnerships with more financial institutions and growing our user base even further. Our goal is to continue breaking financial taboos and empowering young people to feel confident about their money.
