Name: Sue Azari
Company: AppsFlyer
Position: Industry Lead eCommerce
Website: https://www.appsflyer.com/
About Sue Azari
Sue Azari is a powerhouse in the intersection of performance marketing, e-commerce, and mobile growth, making a profound impact within and beyond her role at AppsFlyer. As an eCommerce Industry Consultant, she partners with businesses across EMEA and LATAM to help them navigate mobile market trends, optimise app growth, and drive customer retention. Her expertise, built on more than a decade of experience in e-commerce, has positioned her as a sought-after industry thought leader and an advocate for data-driven marketing strategies.
A true programmatic storyteller, Sue excels at simplifying complex ad tech and mobile measurement solutions, helping businesses understand and leverage programmatic strategies to drive real impact. She translates technical concepts into actionable insights, enabling brands to effectively optimise their media spend and maximise ROI. Her ability to communicate the value of programmatic marketing makes her an invaluable partner to e-commerce businesses looking to scale their app growth.
Sue’s influence extends far beyond her day-to-day responsibilities. She has become an integral voice in shaping conversations around mobile and retail marketing, frequently leading industry panels and delivering keynote speeches. In 2024, she was a featured speaker at Women of Silicon Roundabout, a testament to her ability to inspire and educate industry professionals. She has also been recognised for her contributions to the sector through several prestigious accolades, including being named in Mobile App Daily’s 40 Under 40 list (2024) and Dark Matter Commerce’s Top 25 eCom Voices (2025).
Her thought leadership extends to digital platforms, where she was recognised as LinkedIn’s Top Voice for Retail in 2023. With 16k followers and over 2.5 million post impressions in the last 12 months, Sue consistently shares valuable insights and trends, empowering marketers with actionable strategies. Her expertise has been further acknowledged by Business of Apps, which selected her as an Industry App Leader in 2024, and Performance Marketing World, which named her among its 100 Powerlist—showcasing the most influential figures in the UK performance marketing sector in 2024.
Beyond her professional achievements, Sue has been featured in The Times of India, the fourth-largest newspaper in India by circulation and the largest-selling English-language daily in the world, further solidifying her global influence in the industry.
Sue Azari’s ability to bridge the gap between marketing, tech, and e-commerce, coupled with her mastery in simplifying programmatic marketing, makes her an exemplary candidate for this award. Her strategic acumen, thought leadership, and advocacy efforts are reshaping the landscape of mobile commerce, making her a true trailblazer in the tech industry.
