- Rockster is on a mission to change the pet food industry by providing pet owners with food that prioritises quality, nutrition and transparency.
- Their pet food, which is designed to be nutrient rich by a certified pet nutritionist, contain no additives and bio-organic, has helped keep dogs healthier for longer.
- Rockster gives pet owners an alternative to traditional dog food, helping them prioritise their pets’ health through their food.
Website: www.therockster.com
What Is Rockster?
Rockster is an organic pet food brand, that is setting new standards for the industry. As dog food usually comes full of low quality food, additives and processed ingredients, Rockster offers a healthy alternative.
The startup began after the co-founders rescued a street dog called Rockster in Napoli, Italy. After researching the importance of nutrition in dogs, and understanding just how poor quality the current suite of products were, they set out to change the industry for the better.
Their products, described as “superfood for dogs” contain 87% organic bio-meat and superfoods like quinoa, spirulina and cranberries. With nutrient-dense foods designed by a certified nutritionist, Rockster is helping pet owners ensure that their dogs live longer, happier and healthier lives.
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What Makes Rockster Unique?
Rockster is unique because the company is 100% committed to quality and transparency.
The ingredients are 100% itemised on the can, making sure that owners always know what they are feeding their pets.
Using up to 87% bio-organic, antibiotic-free meats, as well as scientifically proven superfoods, Rockster creates high-density nutritious meals. From the ingredients to the way it is cooked and prepared, every element of the process is carefully thought through to preserve nutrients and keep the food fresher for longer without preservatives.
As many pet foods contain fillers like grains – which can negatively affect a dog’s gut health – Rockster’s food contains prebiotics to help with gut health.
Certified by Europe’s strictest regulators, Rockster food guarantees that every dog is getting the best food they can.
Is There A Market For Premium Dog Food?
According to Dogster, around 33% of UK homes have a dog – which is around 12 million pets.
Food Manufacturer reports that the UK pet food market was worth £3.8bn in 2023, £400 million more than the previous year. This is led by dog food, which grew from £1.6bn to £1.84bn in a single year.
As pet ownership becomes more popular, and more owners become aware of the importance of nutrition, companies like Rockster are well positioned for growth.
As humans become more aware of their own need to avoid processed, low quality food, they are thinking about their pets too. With this, comes higher demand for pet food that is transparent, high-quality and nutritious.
What Key Products Does Rockster Have?
Rockster’s key meals focus on areas around the world that real-life dog Rockster has been to. These include:
A Fisherman’s Dream (Taste of Napoli)
- Organic salmon recipe for cell regeneration.
- Suitable for all life stages (excluding large-breed puppies).
Boeuf du Cap (Taste of Cap d’Antibes)
- Organic beef recipe supporting eyesight and immune health.
- For adult maintenance.
Sound of Game (Taste of Salzburg)
- Wild venison recipe for joint and cartilage health.
- For adult maintenance.
Heaven and Earth (Taste of Munich)
- Free-range rabbit recipe promoting immune system health.
- For adult maintenance.
Chickenrella (Taste of St. Moritz)
- Organic chicken recipe for gut health.
- For adult maintenance.
Birds of a Feather (Taste of Lake Como)
- Chicken and turkey recipe for healthy hair and skin.
- Suitable for all life stages (including puppies).
Duck à la Royale (Taste of Paris)
- Organic duck recipe supporting hair and skin health.
- Suitable for all life stages (excluding large-breed puppies).
Sunday Roast (Taste of London)
- Grass-fed lamb recipe supporting liver and immune function.
- For adult maintenance.
A pack of 6x cans of the above costs £34.50.