Top 10 Sports Tech Startups in France

The sports tech industry in France is absolutely booming. According to Invest in France, data from the end of 2023 showed more than 200 companies listed in the sports tech industry, 42 of which have recorded sales in excess of a million pounds and eight of those 42 raised more than five million pounds.

Thus, it’s safe to say that the industry is healthy and on the rise, competing closely with the rest of Europe as a nation. Paris, in fact, surpassing the rest of the country and was ranked second (in 2022) of all the European cities in terms of the amount of money raised in the sports tech industry over the last few years.

This impressive rate of innovation within sports tech in France is spurred on by a high rate of participation by French people. This involves the sheer number of people who are invested in sports and physical activity, as well as numbers pertaining to how many people have access to IoT (internet of things) devices and more.

Now that we know that France (and Paris in particular) is a global leader in the sports tech industry, let’s have a look at the top 10 sports tech startups in France.

1. Teebike

Established in Paris in 2019, Teebike is giving cycling enthusiasts a more cost-effective way to dive into the world of electronic bikes by giving them the option of converting their own bikes into e-bikes.

This offers an alternative to having to buy a brand-new-bike which, generally speaking, is an incredibly expensive endeavour, and for many users, these products are unnecessarily advanced.

Teebike allows users to purchase a modified front wheel that electrifies the entire bike.

They offer three different product options with varying capabilities, the Urban, the Cosmopolitan and Explore It. The technology is compatible with most types of bikes, including mountain bikes, city bikes, tandem bikes, cargo bikes and more.

2. MotherFit

MotherFit is a modern fitness app specifically geared towards providing pregnant women with a variety of different exercises and fitness programs, taking into account any difficulties expectant mothers may have and prioritising their health and safety.

The app provides women with a different range of offerings for each of the three trimesters, including things involving yoga, gymnastics and general fitness and exercises.

The app provides exercises that are not only appropriate for pregnant women, but others that are specifically geared towards preparing them for the duration of their pregnancy and childbirth too. This includes things like pelvic floor exercises, anti-swelling exercises, breathing exercises and more.

Motherfit was founded by Michelle Baynham, a mother as well as a pregnancy an postpartum expert, in Paris in 2019.

3. Addict Sports

Addict Sports, founded in Paris in 2018, is a booking system for gyms, trainers and gym-goers, and it’s designed to make life easier for all three types of parties.

For gyms, the app is designed to allow establishments to properly manage their clients, trainers and schedules, increasing organisation and creating a platform for real-time feedback.

Trainers can use Addict Sports as a tool for managing clients as well as create and promotes fitness events and classes.

Last but not least, this app is supposed to provide gym-goers with an easy and efficient way to find and attend the types of classes they’re looking for, as well as connect them to the right instructors. It also allows them to monitor their personal progress, and by means of gathering activity-related data, it suggests certain activities and more that may benefit them and help them achieve their goals.

4. SmartSwing

SmartSwing was established to help golfers improve their performance by monitoring their capabilities and providing data and analytics based on recorded performance.

Players simply need to attach the device to their club and play as they would normally, and it will automatically collect data that can be viewed and analysed via the SmartSwing App. The technology measures performance based on metrics including hand speed, tempo, grip pressure, whip speed, swing plane and face angle.

SmartSwing was founded Nice, France early in 2024 and has experienced significant growth and investment, indicating great potential for growth.

5. Perform VR

Perform VR has established virtual reality hardware and software designed for users of exercise bikes, turbo trainers and elliptical machines, making the experience more exciting and enjoyable.

By means of a wireless headset and speed sensor that are synchronised to each other, Perform VR’s mobile app, Fit Immersion, allows athletes to feel as though they’re cycling along their favourite routes, for instance.

Providing high-quality, 360-degree content, Perform VR was founded in Montpellier, France in 2017, having created a realistic virtual world for athletes.

6. Alltricks

French sports tech startup Alltricks founded Montigny-le-Bretonneux aims to give cyclists full access to all the bicycle parts they could possibly need without having to search in several different places.

While the startup began with a focus on bicycle parts, they’ve since branched out into selling running and other sporting gear and equipment, providing a one-stop-shop for athletes to find anything and everything they need related to sports.

7. Valeur Sport

Valeur Sport was founded as recently as 2023 in the Rennes region of France, and it’s geared towards empowering women in sports by means of a platform that acts as a benchmark for salaries and job availability in the industry. It also acts as a pay platform.

The functionality of Valeur Sport is fueled by a great deal of market research in women’s sports networks around the globe, especially taking into account the unique challenges faced by women in the world of sport.

The platform offers a variety of different offerings for both businesses and sportswomen as part of an effort to increase transparency within the industry and empower women to continue to strive for success in sport.

8. SportsDynamics

SportsDynamics is a SaaS (software as a service) solution to improving football team dynamics and overall performance.

The platform allows coaches and players to conduct their own video analysis and as well as receive automated analysis thereof. Furthermore, the software is designed in such a way that users can make use of existing metrics or customise them as needed, according to their own specified KPIs (key performance indicators).

Overall, SportsDynamics, which was founded in Paris in 2019, is a key tool that can be used by players and coaches in the football world to conduct consistent, reliable analysis of player and team performance in order to make improvements.

9. SportEasy

SportEasy was designed with amateur athletes in mind, providing a platform to help organise teams, schedule fixtures and more. It’s ideal for anybody involved in amateur sports, whether it’s club leagues, recreational leagues or just fun with friends.

With 150,000 active teams and three million users, this Paris-based startup has managed more than 15 million different sporting events, and its user base only seems to be growing.

10. SearchYourTeam 

SearchYourTeam is a Mantes-la-Jolie-based French startup that is centred on easing the difficulties brought on by the recruitment process within the world of sport.

Developed as a means to assist promising young players to progress in their professional sporting careers, SearchYourTeam is a digital platform that creates a pool of players for recruiters to access with ease. It’s ideal for recruiters for anything from small football clubs to college and university football teams.

This startup was established in 2018, and SearchYourTeam is constantly working towards improving the experiences of young football players attempting to succeed in the competitive world of professional and semi-professional sports.