Company: Lemon
Founders: Matt Bird, James Lewis
Website: https://lemon.co/
About Lemon
Lemon is a SaaS finance product that.seamlessly connects financing to SaaS sales teams. Lemon enables SaaS companies to offer their discounted annual pricing on a financed model, saving SMBs up to 40% on their SaaS subscriptions. Lemon also enables the SaaS vendor to get paid upfront, instantly, improving their cashflow and reducing the churn risk that is always carried with monthly subscriptions Built by SMB founders Matt Bird and James Lewis, for SMB founders.
As a SaaS finance management gateway tailored to supporting SMBs in managing their SaaS subscriptions, Lemon alleviates many of the challenges facing the subscription software market today, both on the vendor and the buyer side of the equation.
Banks and lenders are actively seeking opportunities to deploy more capital into the market, but have so far been unsuccessful in their quest to do so, meanwhile SaaS vendors are working tirelessly to increase the sales of annual plans and reduce customer churn. On the flip side, SMBs who rely on SaaS products to run elements of their businesses are feeling the strain of the current turbulence within the economy, leading them to become wary of where to best deploy their limited funds.
Through its unique proposition, Lemon is perfectly poised to tackle all of these issues head on, allowing banks to deploy capital through quality leads, whilst improving net revenue retention for SaaS vendors, and reducing costs for SMBs – everyone wins.
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