Stride Rides provides consumers with taxi ride discounts in exchange for completing surveys en-route.
Stride Rides the ResTech startup disrupting traditional market research offering, has closed their pre-seed funding round. The startup is offering passengers discounts on rides whilst generating real-time data without the survey fraud and fatigue that clouds traditional market research.
Funding Round Success
Stride Rides’ pre-seed funding round has been successfully completed. Early support from investors in London’s business sector, along with an investment from Geocartography Knowledge Group (GeoKG), has laid the foundation for continued technological development, supporting the company’s ambitious growth plans and product expansion. The round was led through the efforts of GeoKG’s CEO, Mr Lyron Feldman. The company is expected to launch its Seed round at a $15 million valuation in the second quarter of 2025.
“We are happy with the continued expansion of Geocartography Knowledge Group, also beyond the borders of Israel, and the deepening of our influence on the industry of market research and public opinion surveys. Our investment is both in the future of Geocartography Knowledge Group and in the future of the industry,” said Feldman.
“Besides the financial investment, which enables the continuation of the fascinating and promising journey of Stride Rides, Geocartography is also a strategic partner. We are involved in the professional-research aspects, and promise that along with innovation and technological progress, we will provide Stride Rides’ customers with quality and reliable data collection and survey services.”
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Ride and Reward
Stride Rides currently offers consumers discounts on taxi rides with Uber and Bolt in exchange for completing a survey during the ride. This model not only provides users with cost savings but also enables organisations to gather real-time data and connect with their target audience. Unlike traditional survey methods, Stride Rides’ approach minimises respondent fatigue and survey fraud, delivering more reliable insights.
“We’re reshaping the mobility landscape,” said Yoad Tzor, CEO & Co-Founder of Stride Rides. “This funding is not just a vote of confidence in our vision; it’s a launchpad to redefine how people experience transportation and how businesses understand their customers. We’re taking the pain out of surveys and putting the rewards directly into the hands of riders.”
A Future Fuelled by Growth
With the investment, Stride Rides is set to fast-track product development, forge stronger partnerships, and expand its presence in new markets. The company is gearing up to introduce enhanced features to its platform, driving user growth while expanding partnerships with broader mobility providers. Over the next year, Stride Rides plans to extend its reach beyond the UK, launching targeted initiatives to attract more riders and businesses.
This funding positions Stride Rides to further establish itself as a key player in the ResTech space, with a focus on innovation, user experience, and valuable, real-time data insights for organisations.
Find out more about Stride Rides here [www.striderids.uk]
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