Bluesky is a social networking platform that was first developed as a project within Twitter, now X, with the vision of creating a decentralised space for online conversations. The idea came from Jack Dorsey, former CEO of Twitter, who wanted to find ways to take away complete central control over social media platforms.
In 2022, Bluesky had become a separate public benefit company, focusing on decentralisation and user control through the AT Protocol, its core framework. Since its launch, Bluesky has intended on creating a user experience that is reminiscent of Twitter’s early days but with improved user autonomy.
The platform lets users create their own experience, from managing their content feeds to controlling their online identities. With Jay Graber as its CEO, Bluesky has moved independently from Twitter, with a fresh social experience to its growing user base.
How Does Bluesky Compare To Other Platforms?
Bluesky shares quite a few design elements with Twitter, so its a familiar look to users from X. Like Twitter, Bluesky has a vertically scrolling feed, interactive posts, and features for liking, reposting, and commenting. Profiles also look similar, displaying followers, bios, and profile pictures.
Bluesky does bring more unique features that make it different, especially for those looking for a new social experience. One major difference lies in Bluesky’s decentralisation. Unlike most platforms, which store all data on their servers, Bluesky operates on independent servers, which gives users more control over their content.
Bluesky also has a feature called “Custom Feeds,” that lets users select or even create algorithms that influence the posts they see. This method of algorithmic choice empowers users to decide on their content experience in a way that feels more personal and less dictated by the platform itself.
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Why Are Users Joining Bluesky?
Many people are moving to Bluesky as a reaction to changes in X, such as the increasing politicisation, algorithmic control, and moderation issues. Users on Bluesky often want a space with stronger protections against harmful content and where they can freely customise their experience. This became more noticeable after recent controversies at X, especially as more public figures began endorsing Bluesky as a newer and safer alternative.
With a growing user base, Bluesky has been embraced by people from different backgrounds, including influencers, activists, and celebrities. Many users feel that Bluesky is a return to the basics of social networking— meaningful conversations and community focused content— without the disruptions caused by divisive algorithms or unchecked hate speech. The platform’s emphasis on user-driven moderation has especially resonated with those who value a peaceful online space.
Also, Bluesky’s handle verification system lets users confirm their identity using domain names. For instance, organisations or brands can use their official website domain as their handle, making verification simple, and adding some authenticity.
The platform’s moderation tools also differ from traditional ones, with shared mute or block lists and more nuanced ways to report or limit interactions.
Who Is Using Bluesky?
Bluesky’s user community is diverse. Public figures, such as Alexandria Ocasio-Cortez, George Takei, and Stephen King, are active on the platform. Media organisations like The New York Times and humour sites like The Onion have also joined, adding to Bluesky’s lively community. The presence of celebrities and influencers has helped Bluesky gain momentum, as more people look to it as a platform for meaningful interaction.
The platform also resonates with those looking for an escape from the more contentious environment on other platforms. Groups from tech, arts, and media contribute to an atmosphere that feels collaborative and supportive. For those nostalgic for the simplicity of early Twitter days, Bluesky brings a familiar yet refreshing space to connect, create, and share, all while staying in control of their experience.
