European Commission President Ursula von der Leyen delivered a strong message after Trump placed the EU in a group facing extra fees of 20%. She warned that Brussels would act if negotiations failed and stated that the bloc cannot be singled out for these measures.
Von der Leyen described these charges as harmful for shoppers and businesses on both sides of the Atlantic. She stressed that many daily necessities, from groceries to medicines, could become pricier. She also explained that producers would struggle with higher border costs, which might hamper supply chains across continents.
Brussels is preparing a collection of counter-tariffs. The plan targets American goods to offset the new wave of charges from Washington. Von der Leyen also mentioned that the EU had already drawn up measures related to steel and aluminum disputes, and this latest round would increase that scope.
Banking professionals have already lowered growth projections for the eurozone, foreseeing drops in trade volumes once these duties take effect. Many across Europe express alarm over job losses if US demand softens. Government figures in leading capitals are backing von der Leyen’s warnings, although a clear timeline for the EU’s retaliation is uncertain.
What Did Trump Do This?
Trump’s executive order frames a large trade shortfall as a threat to national security. He says overseas markets place American factories at a disadvantage through tariffs and hidden rules, harming production and workforce levels in the United States.
He also mentions the hollowing of industrial capacity. Official statements claim that American manufacturing has lost millions of jobs over many years. The White House contends that this pattern is tied to minimal foreign gates for imports into America, combined with stricter conditions abroad for US exports.
He claims that a healthier manufacturing base protects national security, since defence equipment and critical goods can be sourced domestically. According to official data, the US share of global manufacturing has fallen from over a quarter to around one-sixth in the last two decades. Trump sees the new levies as a method to boost homegrown output.
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The order explains that these fees are designed to counter foreign measures that hamper US-made products. American agencies also blame wage suppression overseas and heavy state involvement abroad for skewing competition. Trump’s plan applies an immediate 10% blanket charge to all imports, rising to 20% for roughly 60 targeted places, including the EU.
He has threatened further action if trading partners retaliate. The administration wants them to lower their tariffs and loosen regulations. Officials say that if overseas governments drop what they see as unfair barriers, Washington could adjust or scrap the duties later on.
Martin Tombs, VP, Move to Cloud at Qlik, commented on this, saying, “With the US announcing sweeping new tariffs, the ripple effects won’t stop at its borders. Our research shows 40% of US supply chain leaders point to EU countries as their biggest tariff-related challenge, while 75% are deeply worried about trade unpredictability.
“That matters to the UK. When US firms feel the pressure, they act – fast. They reengineer supply chains, raise prices, or retreat from global markets altogether. Already, over half have stockpiled goods—a clear sign that the just-in-time model is under strain.
“The UK, which depends heavily on transatlantic trade for critical tech infrastructure, should take this as a wake-up call. Because at the same time, it’s banking on AI to power economic growth. But AI isn’t abstract. It runs on tangible pipelines: data centres, chips, software licenses, bandwidth – and increasingly, skills. And those pipelines are vulnerable to the same global shocks.
“If the UK wants to lead in AI, it can’t afford to be this exposed. This may be the moment to finally assert control over its AI future. That means investing in sovereign AI infrastructure – local compute, domestic skills, and long-term, UK-owned data strategies. Around the world, AI leaders are already doing this. DeepSeek in China, OpenAI’s regional expansions – the message is clear: AI power will rest with nations that build resilience, not rely on handshakes.
“Yes, tariffs will raise costs and complicate trade. But they also bring clarity. They force hard questions. For the UK, the choice is simple: build or be built around. Now is the time to double down on self-sufficiency, insulate the tech backbone, and design a framework for responsible, secure, cross-border data exchange.
“This disruption may be the catalyst the UK’s AI ambitions needed.”
