A Chat with Dylan Jones, CEO at Financial Information Company: IE Hub

Tell us about IE Hub

 

IE Hub provides creditors across multiple sectors with a tech-driven platform that delivers sustainable benefits for managing customer financial wellbeing.

Empowering customers, especially those facing financial difficulty, is at the heart of what we do. By simplifying how people manage and share their Income & Expenditure (I&E) information, we help reduce the stress and anxiety that comes with juggling multiple debts.

 

 

How did you come up with the idea for the company?

 

The idea for IE Hub came from a real gap we saw in the market. Our founding team had backgrounds in Credit Risk, Collections, and Technology, and we recognised that while there were plenty of budgeting tools available, none truly addressed the challenge of managing multiple debts in one place -especially in a way that worked for both consumers and creditors.

We wanted to create a B2B2C solution that didn’t just help individuals budget but actually streamlined how financial information is shared across different creditors. That’s where IE Hub is different – our platform is built around a unique creditor network, allowing customers to digitally share their Income & Expenditure (I&E) data with multiple organisations at once.

With Consumer Duty pushing for better customer outcomes, this approach is more important than ever. We’re reducing the stress of debt management – eliminating duplicate I&E data capture, cutting down time on difficult phone calls, and removing the embarrassment of repeatedly explaining financial struggles. The goal is to make affordability assessments fairer, faster, and more effective for both consumers and creditors.

 

 

What is your advice to aspiring entrepreneurs?

 

Leverage and grow your network. Surround yourself with advisors and partners who align with your mission and can add real value to your organisation, without stretching your budget too thin. The right connections can open doors and accelerate your growth.

When it comes to funding, be strategic. Raise money whenever you can, but be mindful of what you give away in return, especially in the early days. The best shareholders are those who believe in your vision and are in it for the long haul, as long as they see progress.

Stay on top of your cash flow. Every pound matters in a growing business, so manage costs carefully and make every investment work as hard as possible. Maximising value from your resources can make all the difference in building a sustainable, successful company.

And finally, don’t be afraid to explore new technology. AI and automation are transforming industries, finding the right tech solutions can help you scale faster, work more efficiently, and unlock new opportunities that wouldn’t have been possible before.

 

What most excites you about IE Hub?

 

Running a fintech is a roller coaster – for every challenging day, there’s a breakthrough moment. The key is to recognise and celebrate those forward steps because they fuel the momentum needed for long-term success.

We’ve worked hard to establish a strong market brand, and we’re now partnering with some of the UK’s biggest organisations. What excites me most is the opportunity to deepen these relationships and build on our momentum to accelerate growth.

As we continue to evolve, leveraging smart AI and automation will play a big role in scaling our impact. Embracing clever tech solutions will allow us to enhance affordability assessments, improve customer experiences, and drive even greater efficiency for both consumers and creditors. The future of fintech is about working smarter, not harder, and we’re excited to be at the forefront of that transformation.

 

How has the company evolved over the last couple of years?

 

From being a seed company with four employees a few years ago to 18 employees and a Series A Fintech in challenging market conditions is something we are extremely proud of. In that time, we have helped so many consumers, achieving 4.8 on Trustpilot while building an impressive network of creditors including Tier 1 organisations in Banking and Utilities. As part of this, our product has gone from strength to strength in its evolution, underpinning thousands of key decisions, many of which have critical regulated based outcomes.

 

What can we hope to see from IE Hub in the future?

 

A broader capability to our proposition that will take us into some exciting news areas, with new partners and potentially new geographies.