Company: SAS
Co-founders: Jim Goodnight and John Sall
Website: https://www.sas.com/
About SAS
SAS is a global leader in data and AI with a vision to transform how the world handles and compiles the vast amount of data we hold today, turning it into knowledge and insight.
While the rest of the world is giving a lot of attention to generative AI today, it’s a space that SAS has been taking up and innovating in for two decades already. With SAS software and industry-specific solutions, organisations can transform data into trusted decisions.
SAS has a global customer base in more than 120 countries and 90% of Fortune 100 companies or their affiliates are SAS customers. It is a trustworthy partner for many companies and organisations around the world in data and AI, machine learning, customer intelligence, risk, fraud and security intelligence.
Into the next decade, SAS is looking beyond large language models to areas like synthetic data and agentic AI. Its experts are some of the most respected within the industry for their views and opinions on how organisations can easily consume and quickly integrate AI into their existing business processes. Analysts regularly rank SAS as a leader – SAS was positioned as a leader in 47 evaluations in 2024.
Its leading AI platform, SAS Viya, greatly enhances productivity throughout the data and AI lifecycle of an organisation. A 2024 Futurum Group study found that teams using Viya are more than four times more productive than those using other tools, and a 2023 Futurum Group study found that Viya is 30 times faster than commercial and non-commercial alternatives. Viya powers companies to make decisions, whether they want to make those decisions on-premise, in the cloud or on the edge.
SAS is committed to trustworthy AI and responsible innovation. Championed by its leaders and the SAS Data Ethics Practice – a global team focused on the strategic implementation of our responsible innovation initiatives – SAS works with industries and governments to ensure the responsible use of its technology, frequently providing counsel and testimony based on nearly 50 years of helping customers gain insights through data.
SAS experts regularly lead conversations on data innovation and trustworthy AI and work with customers, academics, nonprofits and other organisations to inform its own practices and explore new ways to empower people with data and AI.
Looking to the future, SAS continues to broaden its trustworthy generative AI footprint in the areas of synthetic data generation, LLM (language learning models) governance and orchestration with SAS Viya and Viya Copilots. It also has ambitions to embrace the power of digital twins, seeing even more opportunity on the horizon to leverage gaming analytics, synthetic data and immersive simulation technologies traditionally used in video game development.
SAS is at the forefront of research into AI, including Quantum AI, generative AI and agentic AI, looking at how they will become the most transformative technologies in the coming years.
It’s an exciting time for SAS as the world embraces AI and recognises what can be achieved with the technology and solutions available to them.
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