—TechRound does not recommend or endorse any financial, gambling or other advice, practices or operators. All articles are purely informational—
Advances and lawmaking around artificial intelligence and machine learning seem to be making headlines weekly at the current pace. It wasn’t long ago that the US eased its restrictions on chip exports, creating short-term games for startups while heating up the competition long-term, while companies as big as Netflix continue to tweak how their machine learning programs operate.
With the sector generating iGaming businesses £3.6 billion in gross gambling yield each year, naturally, online casinos have been looking for ways to leverage AI and machine learning to further enhance the online slots experience. Predominantly, the tech has been applied in two ways that help to not only navigate the ocean of choices out there, but to also heighten player safety.
Honing in on The Best Game Recommendations
Looking through the libraries of online slots can be a lot like scrolling through any given online streaming service. In both cases, bulk offerings are there and ready, which is a big selling point. However, having so much choice can make choosing or just finding the ideal content to engage with rather cumbersome. While there are genre and mechanic filters, within those, there will be possibly hundreds of options.
Over time, the application of artificial intelligence and machine learning can help to make this process smoother. The tech can quickly analyse user behaviour on the platform and use those data points to indicate games that suit the perceived preferences. It offers a personalised approach, which is what over 60 per cent of executives see as integral to improving their customer-facing operations.
However, this would filter through aspects that are similar, such as the developer, number of paylines, volatility, RTP, theme, and key mechanics. Where AI requires more nuance is in honing in on slots that are worth playing. Resources like the best online slots guide by iGamingNuts experts ranks some online slots in the UK offer a humanistic approach to ranking and reviewing games, which offers a more useful look at slots for players.
Taking Player Analysis Further for Safety
As we’ve explored, AI programs can help to adapt an online platform to help players to find games that they will want to play. It involves a lot of analysis and the accumulation of data points from individual players, but doing so will make the user experience superior to what the status quo has been. However, this ability to analyse vast sums of data and apply a chosen action automatically can also be used as a shield where necessary.
The earlier that such software can be applied, the better. Forbes writes that continuous improvements from harnessing data can lead to a much better overview of players. In the world of online slots, with the sample size growing each day, such a program could help to identify and duly act against potential unsafe gambling practices.
Problem behaviours like chasing losses could be learnt by the program and acted upon with a break or a block.
Online slots can benefit greatly from the application of machine learning programs and active artificial intelligence software. Primarily, this would come via a refining of the user experience and assisting players to stick to responsible practices.
—TechRound does not recommend or endorse any financial, gambling or other advice, practices or operators. All articles are purely informational—
