- Christoph Meise is co-founder and CTO at Scripe, an AI-powered tool for managing and automating digital marketing services.
- After several years as CTO at various startups and freelancing in big tech, Meise realised his true passion in product building.
- Scripe was launched a year and a half ago, and the idea came as a result of Meise’s personal frustration in the fact that creating high-quality content for platforms like LinkedIn was incredibly time-consuming.
- Thus, he and co-founders Carmen and Eva joined forces in tackling this B2B challenge.
Tell Us About Yourself and Scripe
I’m Christoph Meise, CTO & Co-Founder of Scripe. Before launching Scripe 1.5 years ago, I served as CTO for several startups and began my career at SAP, surrounded by inspiring, brilliant people. After years in big tech and freelancing for companies of all sizes, I realized my passion was building my own products.
That’s what led me to start Scripe – a platform that transforms your stories and expertise into high-performing LinkedIn content. Think of it as your personal content strategist, crafting authentic, tailored posts that truly reflect your voice and help you stand out on LinkedIn.
What Inspired You to Start Scripe? What Problem Were You Aiming To Solve?
The idea for Scripe came from real frustration: at my last startup, reaching our B2B audience on LinkedIn was essential, but creating high-quality content was either a huge time sink or far too costly with agencies and ghostwriters. When early AI tools emerged, I built systems to turn my own voice notes into LinkedIn posts. The results were promising, but the process was clunky. Partnering with Eva, who ran a personal branding agency, made it clear this was a common B2B challenge. We saw the need for an affordable, authentic way for teams to consistently create LinkedIn content, build brand visibility, and drive leads.
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Can You Describe A Pivotal Moment That Significantly Shaped the Direction of Scripe?
A pivotal moment for Scripe was deciding to bring business angels on board. While most competitors were small, single-purpose tools and bootstrapped, we aimed to build a holistic B2B product and grow faster. We raised a strategic six-figure round from top LinkedIn experts and SaaS founders – gaining not just funding but a valuable network of mentors. Crucially, Scripe was profitable from day one, so we never faced survival pressure. This balance lets us operate product-first, with financial security and genuine support, focusing on building the best product possible without outside pressure or short-term thinking.
How Do You Define Success?
For Your Business: Success at Scripe means building something we’re genuinely proud of – something that brings real value and joy to our users. If our tool helps B2B teams feel seen and heard on LinkedIn, even if they aren’t natural content creators, that’s a win. Ultimately, we want to create a product people love to use and recommend, one that feels delightful and makes a positive impact. Growth and scale matter, but only if we’re still enjoying the journey and making a real difference for our users along the way.
As a Founder: For me, success is all about freedom. It’s the ability to shape my work and life on my own terms – choosing what to build, who to work with, and how to spend my time. I’ve always moved toward more independence, from big tech to freelancing to founding startups. Financial security matters, but it’s the freedom to make meaningful decisions and build things I care about that truly motivates me. If I’m still enjoying the process every day, learning, and building something valuable, that’s success.
What Advice Would You Give To Someone Considering Launching Their Own Startup?
My first startup failed, despite having a great product and a talented team. We spent over a year building without pay, only to realise we couldn’t market it effectively or reach both sides of our platform. The biggest lesson: product alone isn’t enough. First-time founders obsess over product; second-time founders obsess over go-to-market. If I could give one piece of advice, it’s to focus early on how you’ll reach your customers and get traction—not just on building something cool. Make sure people actually want what you’re building and that you know how to get it to them.
What’s Next For Scripe? Are There Any Exciting Developments We Should Keep An Eye Out For?
We just launched Scripe 2.0, and it’s a huge step forward. Now, users can feed everything into Scripe—company websites, Notion docs, meeting recordings, podcasts, even WhatsApp voice memos. Scripe learns your unique voice and goals, then creates a tailored content strategy and delivers weekly, personalised LinkedIn post ideas that actually sound like you—not just AI-generated blurbs. Our vision is to become the go-to tool for B2B teams to activate their whole company on LinkedIn with authentic, high-performing content. We’re especially focused on helping businesses move beyond company pages and empower their teams as thought leaders. If you haven’t seen Scripe 2.0 yet, now’s the time to try it out!
Want to be featured as TechRound’s Founder of the Week? Find out more about this weekly feature and how to get involved here.
Founder’s Five with Christoph Meise
As a young, successful startup founder and CTO, Christoph Meise, alongside his co-founders, is a year and a half into his journey with Scripe, and the company is only growing in size, success, and onboarding new clients. From his experience as CTO at multiple different startups as well as freelancing in big tech, we wanted to know a little more about what makes Meise the successful entrepreneur that he is.
Here’s TechRound’s Founder’s Five with Christoph Meise:
1. Favourite Business Tool?
Linear, hands down. It turned project management from a pain into something I actually enjoy. Their design and attention to detail are world-class. I honestly look forward to using it every day.
2. One Lesson You’ve Learned the Hard Way?
Building a great product isn’t enough – you have to truly listen to your customers. My first startup failed because we built in a vacuum; now I always start with real customer pain points.
3. A Future Trend You’re Watching?
AI agents. They’re not just hype – they’re already boosting productivity and will totally change how small teams scale. The next wave of business will be teams powered by dozens of background agents.
4. One Quote You Live By?
“This too shall pass.” It reminds me to stay grounded – good or bad, everything is temporary, and there’s a certain peace in that perspective.
5. A book/podcast you recommend?
“Lenny’s Podcast” is a must for anyone building products – insane value in every episode. For a book, “Reboot” by Jerry Colonna is brutally honest and deeply transformative for founders.
Want to be featured as TechRound’s Founder of the Week? Know someone who deserves to be recognised as a founder making waves in the startup landscape? Find out more about this weekly feature and how to get involved here.