Company: Faircare Counselling
CEO: Mohammad Ismail
Website: https://faircarecounselling.com/
About Faircare Counselling
Faircare Counselling launched as a digital mental health platform offering global access to therapy through secure online systems. The company was founded to address a critical gap in long-term mental health support, particularly in preventing relapse among clients struggling with anxiety, trauma, grief, and burnout. Traditional models often focus on short-term intervention. Faircare is different. It delivers consistent support over months, not weeks, helping individuals build emotional resilience and sustainable coping mechanisms.
The inspiration for the company began with a small tutoring service. While working with students, the team quickly noticed the mental health crisis many of them were facing. That moment sparked a wider mission: to offer therapy that was both accessible and rooted in long-term care. Today, Faircare has grown into a medtech business with more than 150 qualified therapists across the UK and UAE.
One of the biggest challenges was building trust in an online-only model. In the early months, many clients were sceptical about digital counselling or unsure if they could commit long-term. To solve this, Faircare developed a seamless digital system that offered free consultations, flexible session bookings, automated reminders, and access to a 24-7 support team. Clients were able to speak to someone in minutes and book therapy based on their availability and needs.
Another major hurdle was ensuring therapist engagement and retention, especially in different time zones and regions. Faircare built an internal tracking and support system to help therapists stay on top of client sessions, maintain clinical notes, and report outcomes. A built-in rewards model for therapists encourages quality, continuity, and long-term impact. This not only helps therapists remain motivated but ensures clients receive consistent care from the same professional.
Since launch, Faircare has already made a measurable impact. The company has partnered with major organisations including one of the UKs largest charities, helping reduce stress levels by 75 percent and increasing staff retention by 58 percent. In the private sector, its services helped a catering supplier see a 65 percent rise in employee productivity and a 72 percent increase in retention. These results were driven by Faircare’s ability to integrate digital tools, data reporting, and human support into one streamlined mental health platform.
Faircare also stands out in the university space. With thousands of students facing long waiting lists for on-campus support, Faircare is in talks with leading institutions to offer either weekly therapy or 24-7 therapist chat access for their entire student populations.
Looking ahead, the company plans to scale into more markets and release a mobile platform that allows users to access therapy, track mood, set goals, and review progress all in one place.
Faircare is more than an online counselling service. It is a growing medtech company using digital infrastructure to improve mental health outcomes on a global scale. The goal is to continue innovating while ensuring care remains compassionate, personalised, and rooted in long-term results.
