Top 8 SaaS Startups in Australia 2025

Australia is becoming a bigger player in the global Software-as-a-Service (SaaS) market, with startups that are changing industries all over the world. Australian SaaS startups are different because they can grow beyond their own borders and create solutions that work for millions of people around the world. The country’s SaaS ecosystem is full of success stories, from tools for productivity and design to platforms for workplace safety and education. 

They all show off the creativity, determination and drive that make Australia’s tech scene so unique. The future of Australian SaaS startups looks better than ever, thanks to ongoing innovation and a growing desire for digital transformation around the world.

 

Australia General SaaS Market Overview

 

The Australia General Software-as-a-Service (SaaS) market is growing quickly because more businesses are going digital, more people are using the cloud and SaaS-based solutions can grow with the business. Some of the main reasons are the need for affordable IT infrastructure, the ability to work from home, subscription-based models and the constant development of AI and machine learning integrations. Cloud-first policies from Australian businesses and government digital projects help growth even more.

 

The Rise of Australian SaaS on the Global Stage

 

The success of many Australian SaaS startups shows how strong Australia’s SaaS ecosystem is. These startups have a lot in common that has helped them grow around the world:

• Fixing Problems for Everyone: Each company meets needs that are important all over the world, whether it’s design, learning, safety, or digital identity.
• Cloud-First Method: These companies can easily grow in different parts of the world by using SaaS delivery models.
• Design for the User: Their success is still based on simplicity, accessibility and seamless integration.
• Global Mindset: All five companies have been making solutions for international markets since day one, even though they all started in Australia.

More SaaS startups are likely to follow in the footsteps of these pioneers as Australia continues to encourage innovation through startup hubs, government support and venture capital investment.

 

What Does The SaaS Landscape Look Like In Australia?

 

The percentage of businesses in Australia that use cloud services and how advanced they are in using them show that the country is still in the early stages of its cloud journey. As these grow, cloud-based innovation will have a big effect on businesses all over the Australian economy.

Software as a service (SaaS) makes up almost half of the cloud market in the country. Hyperscale providers like Amazon Web Services (AWS) have gotten more business in the area with their new local zones in Brisbane, Auckland and Perth. Microsoft is also building a new data centre in New Zealand, which will add to the three that are already running in Australia.

Top 8 SaaS Startups in Australia

 

The Australian SaaS market is doing well thanks to new ideas and a skilled workforce. A strong IT sector, cities that encourage people to work together and government support for education and skill development are some of the main reasons for this growth. Below are 10 of the top SaaS startups in Australia.

 

1. Atlassian

 

 

Mike Cannon-Brookes and Scott Farquhar started Atlassian in Sydney in 2002. Since then, the company has grown into a global leader in software for team collaboration and productivity. The company’s success comes from finding a problem that everyone has: how to help teams work together well on different projects and in different time zones. Atlassian is now a household name in software development and business collaboration and it serves millions of people. Atlassian has a huge effect on the global SaaS community that goes beyond its sales and market share. 

 

2. Canva

 

 

Canva is one of the few SaaS startups that has built a brand that people know about. Melanie Perkins, Cliff Obrecht and Cameron Adams started Canva in 2013 with a simple idea: design should be available to everyone, not just professionals who can afford expensive software.

Canva is now a billion-dollar design company with a global reach. With the platform, users can make anything from videos and marketing materials to graphics for social media and presentations—all from a web browser or mobile app. Canva is different because it focuses on making things easy and working together. Businesses, teachers and individuals all need it because it has features like drag-and-drop editing, templates and team collaboration.

 

 3. Go1

 

 

There has been a lot of change in the corporate learning sector and Australia’s Go1 is at the forefront. Go1, which started in 2015, is a subscription-based platform that brings together workplace learning materials from many different sources into one easy-to-use system. The company’s goal is to make learning easier and more useful for businesses all over the world. Go1 has a huge library of courses that can be customised for different industries and employee needs, from compliance training to professional development.

 

4. SafetyCulture

 

 

SafetyCulture, which Luke Anear started in 2004, is another great company in Australia’s SaaS ecosystem. SafetyCulture started out as a company that inspected workplaces for safety, but it has since grown into a full operations platform. The company now works with businesses in a wide range of fields, including construction, hospitality, logistics and healthcare. SafetyCulture has changed the way companies think about risk management by making inspections and compliance digital.

The platform’s SaaS model makes it easy for businesses of all sizes, from small businesses to big global companies, to use. SafetyCulture is helping businesses not only meet the rules, but also make their workplaces safer and more productive.

 

5. Linktree

 

 

Linktree is a great example of a SaaS solution that solved a simple but common problem: having only one link in social media bios. It was created in Melbourne in 2016. Linktree lets people make a single landing page with lots of links. This lets creators, businesses and influencers send people to many places at once.

What began as a side project quickly grew into a worldwide trend. It has become a strong platform with features for analytics, customisation and making money. Linktree’s success shows how quickly SaaS startups can grow by solving specific problems for a small group of people. Because it is light and easy to use, it is a must-have tool for digital marketing and the creator economy.

 

6. Employment Hero

 

 

Employment Hero is a SaaS platform based in Sydney that helps small and medium-sized businesses with human resources, payroll and managing employees. It has all the tools you need for onboarding, compliance, benefits and performance management in one place. Employment Hero helps businesses save time, cut costs and focus on hiring more people by automating HR tasks.

 

7. Karbon

 

 

Karbon is an Australian SaaS startup that works on carbon accounting and sustainability. The platform gives businesses real-time data and analytics so they can track, measure and lower their carbon footprint. Karbon helps businesses reach their ESG goals and move towards a greener, more sustainable future by giving them useful information and compliance reports.

 

8. Secure Code Warrior

 

 

Secure Code Warrior helps developers write safer code by giving them gamified training in the best ways to protect their code. The platform fits right into the development process and gives engineers real-time feedback and learning modules to help them find and fix vulnerabilities early. Secure Code Warrior is trusted by businesses all over the world. It lowers risk and encourages a strong security culture among development teams.