29. Daxko

Company: Daxko

Founder: Tom Patterson (Jeff Van Dixhorn is current CEO)

Website: https://www.daxko.com/

 

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About Daxko

 

Founded in 1998 in Birmingham, Alabama, Daxko has grown from a small startup into a global leader in software and integrated solutions for health, fitness, wellness, and community organisations. Today, the company supports more than 19,000 facilities and 25 million members in 55+ countries, processing nearly $9 billion in payments annually. Its platforms empower operators to manage memberships, payments, scheduling, communication, and analytics in one place, enabling them to grow stronger and serve their communities more effectively.

The journey has not been without obstacles. During the COVID-19 pandemic, when many facilities faced closures and declining membership, Daxko quickly adapted to help customers survive. New digital tools enabled virtual engagement, contactless transactions, and flexible membership management. This responsiveness not only supported organisations through unprecedented times but also accelerated the industry’s transition to more resilient, technology-driven models.

Another challenge has been uniting a portfolio of acquired technologies into a seamless experience. Each acquisition brought unique platforms and infrastructure, and Daxko’s commitment to integration ensured customers benefited from a comprehensive, reliable suite of solutions. By aligning systems, people, and processes, Daxko delivered a more powerful ecosystem for its customers while proving that growth and consistency can go hand in hand.

Daxko continues to deliver measurable results. Its Flex Fee program has saved operators nearly $15 million annually across more than 600 facilities, freeing resources to reinvest in programs and staff. Fundraising tools powered by Daxko have helped YMCAs and community centress raise over $400 million each year, strengthening their capacity to serve.

Beyond operations, Daxko’s impact extends to community health. Independent analysis from 4GLOBAL shows that the company’s platforms helped prevent 234,000 cases of illness and generated $1.23 billion in healthcare cost savings worldwide, including reductions in anxiety, Type 2 diabetes, and falls among older adults. These outcomes highlight how technology can drive both organisational success and meaningful social impact.

Daxko has redefined how specialised verticals are served through SaaS. Rather than forcing community organisations to adapt to generic software, Daxko builds solutions around their unique needs. Innovations such as mobile-first member engagement, real-time communication, and AI-powered sales tools have become benchmarks across the sector.

Guided by a commitment to customer needs, innovation, and reliability, Daxko has become a trusted partner for mission-driven organisations worldwide. Its technology helps operators work more efficiently while driving meaningful community impact. Supporting thousands of organisations and millions of members, Daxko continues to pair growth with purpose – shaping the future of SaaS for the health, wellness, and nonprofit sectors.

 

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