Company: Tapoly
Founder: Janthana Kaenprakhamroy
Website: https://www.tapoly.com/
About Tapoly
Tapoly is passionate about ensuring tailored insurance products are readily available to the 5.5 million freelancers and micro SMEs in the UK, providing cover that encompasses their unique activities at a fair price. Helping under-served micro businesses and freelancers who may find it difficult to get insurance for their profession, due to lack of flexibility in the products available.
When starting out in 2016, Tapoly quickly realised that many issues with current insurance provision for this market originated upstream, caused by manual processes, outdated systems and disjointed, fragmented data. Having taken time to understand the infrastructure of the market and customer pain points, Tapoly set about creating a bespoke wholesale and retail SaaS solution. The solution was designed to increase insurers and insurance intermediaries operational efficiency by providing automation. Making it easier and quicker for end customers to buy insurance directly, or be served quickly and conveniently by brokers and MGAs in real-time.
Technology drives Tapolys approach, employing AI/ML and API capabilities for smooth integration into various ecosystems. This flexibility allows for a data-driven, customizable service model, offering personalised insurance directly to consumers. Emphasising customer experience, Tapoly enables clients to select and purchase specific coverages swiftly and effortlessly.
At the core of Tapolys operation is an advanced analytics engine that collects and processes global data, facilitating individualised risk assessments and efficient quote-and-buy processes. This results in fair pricing and streamlined customer journeys. Tapolys unique insurance-specific chatbot further enhances customer interactions, contributing to lower product costs.
In response to evolving market demands, in the past couple of years, Tapoly has broadened its insurance offerings to include Professional Indemnity, Employers Liability, Personal Liability, Cyber Insurance, and Contents Insurance. Capable of serving over 700 professions, Tapoly’s product range reflects its commitment to market diversity and expansion.
Under the direction of founder Janthana Kaenprakhamroy, Tapoly has become the go-to platform for thousands of independent professionals, with over 60,000 users and a raft of broker and insurer partnerships. Contractors benefit from policies built around their realities, not retrofitted corporate products.
Tapoly has received many industry accolades including the Made in the UK, Sold to the World Awards in 2024, Innovator of the Year Award at the UK Fintech Awards 2023 and the Insurance Broker of the Year at the Women in Finance Awards 2023.
Janthana is also a frequent media commentator on business insurance and technology topics, including being featured in publications such as the The Sunday Times, Forbes, Entrepreneur, and Raconteur. She is also a published author of Navigating Insurtech: Opportunities and Challenges in Digital Insurance (May 2024).