Company: Stripo
Founder: Dmytro Kudrenko
Website: https://stripo.email/
About Stripo
Stripo is an all-in-one email design platform that combines an HTML and CSS code editor. It enables users to quickly build emails of any complexity and provides all the essential tools to create modern, interactive emails with ease.
Stripo revolutionises email production, cutting time investment by at least 3.7 times. With over 1,600 professional email templates, users can quickly find the perfect design for any occasion. The platform’s modular email design allows the creation of reusable elements, reducing the need for constant email tests.
When Dmytro Kudrenko founded Stripo, he had already been in email marketing for 10 years and identified a significant problem: email marketers often struggled to make HTML emails look great on different email clients and devices. While coding was essential, many marketers didn’t have these skills.
From the beginning, the Stripo team designed the editor with the vision that it should be intuitive and adaptable for other vendors, including ESPs (Email Service Providers), CDPs (Customer Data Platforms), and more. This flexibility allows them to customise Stripo’s functionality to meet their unique needs. For users seeking faster and more efficient email creation, Stripo focuses on seamless one-click integrations.
Today, Stripo is widely integrated with more than 90+ ESPs and email clients, including Mailchimp, HubSpot, eSputnik, Outlook, Gmail, etc.
Founded in 2017 and fully bootstrapped, Stripo generated around $4.8M in 2024, serving over 1.5 million users.
The development of Stripo’s first version was challenging due to limited resources. However, the product was offered for free at the start, with a focus on providing value rather than seeking immediate financial returns. The objective was to ensure the product consistently delivered value to users. After confirming its effectiveness, a paid plan was introduced nine months later to cover the monthly expenses of approximately $20,000. The pricing strategy was designed to offer competitive functionality rather than focusing on being the cheapest option, attracting users who valued quality and features over price alone.
