TechRound is excited to announce the winners of our SaaS66 2025!
TechRound is proud to announce the winners of our SaaS66 2025 campaign, celebrating the startups changing the SaaS space across the U.K. and Europe.
Founded in 2016, TechRound is the UK’s best-known and fastest-growing startup and tech news site. This is where decision makers, investors and startups of all sizes and nature come to find out the latest developments and trends within the industry.
See The List
Top 66 – See Here >>
Top 30 – See Here >>
Top 10 – See Here >>
Who Ranked Number 1? – See Here >>
Feedback From The Judges
“Judging the SaaS66 was both exciting and thought-provoking. What impressed me most was the breadth of ideas, from AI-driven platforms tackling very complex problems to focused SaaS tools that solve everyday operational pain points with simplicity. The strongest entries combined innovation with scalability, showing not only clever use of AI, and automation, but also a clear vision of how their solutions can grow with customers. At the same time, I also loved the creativity shown by early-stage companies still finding their niche. Collectively, the cohort highlights just how much energy and ingenuity is driving the SaaS ecosystem right now, and it was an honour to see so many bold approaches to rethinking industries.”
– Sunil Dua, CRM and SaaS Strategist
“The SaaS66 2025 entries are clear, practical, and well built. Teams know their customers, price for real value, and ship integrations that make onboarding easy. The best products handle must-do work where budgets exist and speed matters. Real results show up as signed deals, strong renewal intent, and regular use, not vanity numbers. I look for simple and repeatable growth, with dependable channels and helpful partners, alongside solid product design. These companies are ready to scale.”
– Furkat Kasimov, Business Leader and SaaS Investor
“Our annual SaaS66 competition is always one of my favourites because of the sheer depth that the entries bring to the table. In such a dynamic industry, the creation and innovation that these startups bring to the table never ceases to amaze me, and this year has been no different! The top three entries that really stood out to me this year were Squirro, Taxd and Hostaway, but we’ll be keeping half an eye on all our entries to see what exciting work they do next!”
– Gina Marrs, Features Writer, TechRound
“From Tech Round SaaS66 2025 entries, what is very noticeable is the breadth. It came from so many diverse areas including Technology, Sustainability, Finance, Wellbeing, Hospitality and many more. Covering the spectrum, from making traditional concepts more efficient and usable, to introducing very new ideas. Entries came from large established enterprises as well as new startups. Power of AI and data and increased access to solutions for many more were recurring themes, keeping with the trends.
With so many diverse subjects and new concepts, judging Tech Round SaaS66 2025 was a wonderful and learning experience.”
– Arunava Bag, CTO At Digitate
“As both a serial entrepreneur and an AI enthusiast, my focus has always been on solving real business problems – not just building technology. Too often, I’ve seen companies add AI as an afterthought, or launch with AI from day one but without a solid business model or customer traction. What impressed me the most here was the companies that have successfully combined tomorrow’s business trends with AI-driven solutions, showing strong customer value and growth potential. AI is a leap even greater than the internet or digitalization, but true success still comes from adoption, low churn, and tangible results.”
– Ulf Arnetz, Entrepreneur and Founder and Chairman of Howwe Technologies
“The entries I liked most were simple and specific: they stated who they serve, identified the pain, and presented the results in numbers. Maestra stood out for pulling campaign planning, creative tests, and ROI into one place—saving real hours. Mews showed depth across reservations, payments, and the whole guest journey, with integrations that matter. Crunch kept it practical for small businesses—clean bookkeeping, invoicing, and tax done. Tapoly made compliant, on-demand insurance feel buildable, not buzzworthy. Xapien turned due diligence slog into decision-ready reports in minutes. It’s about discipline: keep proving value, tighten the loop with users, and scale what works.”
– Oreoluwa Boboye, Business Leader | Technology & Talent Development Expert | Former CEO, Jobberman Nigeria
Thank You to Our Judges!
Sunil Dua, CRM and SaaS Strategist
Sunil Dua is a CRM and digital transformation strategist with over 20 years of experience leading large-scale Salesforce and SaaS platform implementations for nonprofits, associations, and growth-stage companies across North America.
Sunil specialises in helping mission-driven organisations and enterprises align SaaS tools with strategic outcomes, focusing on real-world usability, and intelligent integration at scale. Sunil is also an industry thought leader, frequently featured in trade publications.
Furkat Kasimov, Business Leader and SaaS Investor
Over the past 20 years, Furkat has helped build multiple software products and led development teams of all sizes, experiencing first hand how each wave of technology reshapes how great SaaS is made.
Furkat is also an angel investor in several SaaS companies.
Gina Marrs, Features Writer, TechRound
Gina is a features writer at TechRound, finding and sharing the most successful and exciting startups, investors and entrepreneurs in different sectors around the world.
With a keen interest in technology, Gina aims to highlight both businesses and individuals who are taking great strides towards achieving innovation and change.
Arunava Bag, CTO At Digitate
Arunava Bag is a seasoned IT consultant and leader with over 25 years of experience, specialising in AI and ML-based software products.
As CTO for EMEA at Digitate, he leads complex technology programmes, showcasing expertise in performance engineering and IT optimisation. With a proven track record of managing high-performance computing initiatives, Arunava is also an accomplished author, publishing works on enterprise automation and performance modeling, driven by a passion for innovation and leadership in technology.
Ulf Arnetz, Entrepreneur and Founder and Chairman of Howwe Technologies
With decades of experience in global business and SaaS, Ulf Arnetz is a serial entrepreneur.
He has founded several companies and grown them into multi-million enterprises in different countries and regions. Ulf has successfully completed three strategic exits to NASDAQ-listed companies in the USA.
Oreoluwa Boboye, Business Leader | Technology & Talent Development Expert | Former CEO, Jobberman Nigeria
Oreoluwa Boboye is a dynamic business leader with a decade of experience at the intersection of technology, innovation, and human capital development. Until recently, he served as Chief Executive Officer of Jobberman Nigeria, the country’s largest career development and recruitment platform, where he led transformative initiatives that trained over 2 million young people and facilitated more than 500,000 job placements through a landmark partnership with the Mastercard Foundation.
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