—TechRound does not recommend or endorse any financial, investment, gambling, trading or other advice, practices, companies or operators. All articles are purely informational—
Transparency in business is more important than ever, with 72% of consumers saying they find it essential when buying from companies online. That helps to raise an important question: why is transparency so important and what can companies do to keep consumers more informed?
How Companies Can Be Transparent With Pricing
One way that companies across the world can be more transparent with pricing is by adopting transparent practices. Amazon is a prime example of how this can be done efficiently. Amazon’s flash sales involve announcing when the sale is going to start, while also detailing clearly how much the discount is going to be.
There are countdown timers and real-time stock indicators, meaning urgency can be instilled without resorting to advertising low stock levels.
Even service-based companies can be transparent with pricing. Netflix, for example, offers fair warning with price increases. Surprise price hikes often frustrate customers, but Netflix informs users ahead of time and explains the reasons for the price hike, meaning that customer goodwill can be maintained.
Other entertainment verticals, like iGaming, also show how easy it is to maintain transparency. Video slots often show real-time jackpot updates, which increase via a live counter on the page. Lunar Link: Nile Moon is a prime example here, but other titles like Triple Money Jackpot Bells have the same feature. When someone wins the jackpot, the live counter is updated immediately, helping to give people a more authentic and transparent experience.
Transparency: A Core Focus For Businesses In 2025
So, why is transparency so important in 2025? One big reason is that in the digital age, information is so accessible. Consumers are also more informed than ever before, meaning businesses cannot hide behind policies or unclear pricing structures.
Customers now want to know what they are paying for, and even how the data that they enter is being used. If you can ensure that this is the case for your own company, then you are bound to get more repeat customers, a higher level of brand authority, and more sales stability moving forward.
Another important thing to note is that transparency enforces accountability. When businesses share information openly, they are more likely to try and maintain high standards while maintaining ethical sales practices. If you work within a competitive market, then transparency could be the one thing that helps you to stand out from the crowd as well. For sites like Amazon, which offer complete transparency throughout the entire buying process, it’s served as the foundation of their success.
As time goes on, we are seeing more and more big companies lean more into transparent company practices as well.
One example from 2025 would be car manufacturer, Ford. For them, becoming more transparent has resulted in them sharing more information, while giving investors, stakeholders and employees a better insight into how the company is doing, as well as growth projections into the future. Examples like this show that being transparent with customers is important, but at the same time, it offers exponential benefits to stakeholders, investors, and employees too.
—TechRound does not recommend or endorse any financial, investment, gambling, trading or other advice, practices, companies or operators. All articles are purely informational—
