Founder Of The Week: Paul Chan

• Paul Chan built Decidr using his talent for turning complex problems into clear, structured systems that can scale intelligently.
• Chan founded the company to help businesses stop repeating mistakes and make better decisions by aligning their goals, beliefs and execution.
• A major shift came when he reimagined Decidr as a marketplace for intelligence, where customers can build and share their own insights through the platform.
• Paul measures success by how deeply people understand and use Decidr to make real progress, seeing it as essential infrastructure rather than just another software tool.

Tell Me About Yourself and Decidr

I’ve spent my career breaking problems into their smallest units. Entities, attributes and values. And then rebuilding them into systems that scale. That’s the core of Decidr. It’s an operating system for AI-native organisations. We don’t just bolt AI onto existing processes. We treat every decision, every process, every product as structured data, so intelligence itself can be captured, scored and executed. The company exists to turn what’s in people’s heads and messy workflows into repeatable, measurable, even tradeable products.

What Inspired You To Start Decidr? What Problem Were You Trying To Solve?

What inspired me to start Decidr was a common frustration, businesses are full of smart people, yet they keep tripping over the same problems like misaligned goals, poor decisions, wasted execution. I wanted to fix that. Decidr is about making decisions about new currency i.e. structuring beliefs, tying them directly to goals and execution and stopping organisations from drifting so they can see real progress.

What Has Been Your Biggest Challenge So Far? How Did You Overcome It?

The hardest part isn’t technical, it’s narrative. We’re building something that doesn’t exist i.e., an AI operating system. People don’t have a category for it yet. Explaining that Decidr isn’t just a chatbot or dashboard or copilot, but the factory for running an AI organisation, has been the grind. We’ve overcome it by insisting on clarity, reducing everything to tables and schemas, so that both our team and our customers can see the same picture and act with conviction.

Can You Describe A Pivotal Moment That Significantly Shaped the Direction of Decidr?

There was a moment when I realised we couldn’t sell Decidr like software. Selling one deal at a time would never get us to the scale we wanted. Instead, we had to design Decidr itself as the distribution engine, structuring processes so that customers effectively help us build, package and resell their own intelligence through our platform. That was when Decidr shifted from being a product to being a marketplace for intelligence.

How Do You Define Success? 

As A Founder: My success isn’t just building a product, it’s getting people to truly understand and share in the vision. It’s when people really understand the vision and when companies are using our platform to make better decisions and seeing the results. That’s when I know we’re making a difference.

As A Business: Success is gravity. When the value of plugging into Decidr becomes so obvious that organisations are pulled in without us pushing. That means Decidr isn’t just another SaaS tool, it’s the infrastructure they rely on.

What Advice Would You Give To Someone Thinking About Launching Their Own Startup?

Interrogate your beliefs until they break. Most founders operate on unexamined assumptions, what their industry does, what peers say, what investors expect. That’s dangerous. Write your beliefs down, polarise them, score them. Build your company on considered beliefs, not inherited ones. And never confuse activity with progress. Progress only exists when decisions, goals and execution align.

What’s Next For Decidr? Any Exciting Developments We Should Watch Out For?

We’re releasing what we call DecidrOS Beta. It’s the first version of Decidr where you can actually create an AI-powered organisation with all functions working together. Import your teams, products, contacts and immediately see intelligence structured and working. From there, the factory grows. More apps, more agents, more flows. Eventually, anyone will be able to spin up an AI org as easily as creating a Google Doc.

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Founder’s Five with Paul Chan

We wanted to find out more about the man behind Decidr? Here’s TechRound’s exclusive Founder’s Five with Paul Chan.

1. Favourite business tool?

Miro – Because I like being able to zoom right out to see the big picture, then dive back into the smallest details without losing the thread.

2. One Lesson you’ve learned the hard way?

Going from the CEO of a public company to working in my garage on my own for years taught me the value of spending the time required to find and develop a much higher-fidelity and more exciting vision for Decidr.

3. A future trend you’re watching?

Robotics. It’s a space that’s moving fast, and I think it will reshape how businesses and individuals operate in ways we’re only just starting to see.

4. One quote you live by?

“You have to try for the impossible to achieve your best possible.”

5. A book/podcast you recommend?

“Acquired” and their long-form, deep-dive podcasts. “The Hermes” one is particularly good.

Want to be featured as TechRound’s Founder of the Week? Know someone who deserves to be recognised as a founder making waves in the startup landscape? Find out more about this weekly feature and how to get involved here.