Company: Handles.org
Founder, CEO: Bill Roberts
Website: https://handles.org
About Handles.org
Handles helps brands grow on social media with confidence, knowing their presence is secure, authentic, and trusted.
We believe social media should be a space where brands can build reach and revenue without constant risk of impersonation, scams, or counterfeits. Our mission is to improve the health of social networks by protecting the voice and identity of the world’s most trusted brands.
The company was founded in 2024 after years of watching brand security lag behind the pace of digital innovation. As generative AI, deepfakes, and paid verification accelerated, brands found themselves increasingly vulnerable. Handles was created to meet this moment with a new standard for authenticity online – a platform that detects, removes, and prevents brand impersonation at scale.
Handles is the first platform-official brand visibility and risk management solution for social media. It connects directly with platforms such as Meta, TikTok, and X to identify fake accounts, remove them rapidly, and prevent new threats from emerging. The system also audits access permissions, secures business managers, and maps every handle associated with a brand to give a full view of its social presence.
Early clients include some of the world’s largest brands. These partnerships have already demonstrated measurable impact. In 2025, Handles supported adidas in protecting millions of fans across major platforms by removing over ten thousand fake accounts and auditing more than three million handles. This work safeguarded ad accounts, product launches, and influencer partnerships, saving the brand millions in potential fraud, lost sales, and reputation damage.
Handles has also helped major brands tighten internal governance by cleaning up access to business managers, reducing risky integrations, and creating frameworks for safe credential sharing across teams and agencies. Our tools are designed not just to remove threats but to build trust in the long term.
Behind Handles is a team with deep experience in platform safety, social media, and brand partnerships. The company was founded by Bill Roberts, a pioneer in digital advertising and domain protection, and is backed by Dan Bulteel, who helped shape products at ByteDance and TikTok. The team includes advisors from leading Trust and Safety groups at Meta and ByteDance.
We are currently in closed beta with a select group of enterprise partners and plan to launch publicly in Q4 2025. Our early traction demonstrates a clear need: brands want to grow online without fear that their content, customers, or identity will be exploited.
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