Company: ICS.AI
Martin Neale (CEO): Martin Neale
Website: https://ics.ai/
About ICS.AI
ICS.AI is the UKs fastest growing profitable AI company focused entirely on transforming the public sector. It was created to help public bodies adopt AI in a safe, responsible and human centred way.
Founded in 2018, it has become a trusted national partner for councils, education providers, and government bodies, delivering AI solutions that improve services, reduce pressure on staff, and create measurable financial benefits. The company works with a number of local authorities, central government organisations, and education providers – including Hillingdon Council, the Information Commissioners Office and Nottingham Trent University.
One major industry impact has come from the introduction by ICS.AI of the UK’s first fully Unified AI for All platform, the SMART: Unified AI Platform is designed specifically for public service delivery. It brings together three core capabilities under a single governance and security framework: the SMART: Front Door for customer contact, SMART: Staff Copilots for staff productivity, and the SMART: Agentic Back Office for complex multi step task automation. This unified approach replaces the fragmented tools and isolated pilots that have slowed AI progress across multiple sectors, providing safe, secure, grounded AI access for all.
ICS.AI has also introduced the UKs first public sector focused AI Target Operating Model (AI TOM), a full organisational blueprint for becoming an AI Native public sector body. AI TOM defines how roles, processes, governance, data and culture change when AI is embedded across all services. It provides a structured path from early experiments to large scale adoption with guaranteed savings and measurable outcomes.
The impact is visible in real world results. Public bodies using ICS.AI technology now deliver millions of automated AI transactions each year, with councils typically deflecting more than 40% of inbound calls. Education clients such as Coleg y Cymoedd have achieved the strongest year of enrolment on record, supported by an AI powered recruitment assistant that delivered a 5,800% return on investment and a financial impact of £5.9 million.
Example AI transformation: Derby City Council
A landmark achievement is the partnership with Derby City Council, the UKs most comprehensive public sector AI transformation programme to date. Facing rising demand, constrained budgets and a projected 14 million pound funding gap, Derby sought a new model for sustainable service delivery.
The Council began its journey by deploying phone based AI to relieve pressure on its contact centre. This early success led to a SMART: AI Assessment, which identified 261 AI use cases across the Council. Derby deployed the SMART: Unified AI Platform across customer service, staff productivity, adult social care, and income and debt management. Following the upgrade of GenAI across its digital front door, Derby saw call deflection rise to 56%, customer waiting times halve, and misdirected calls drop by 85%. Through this programme, the council has identified £7.5 million in savings to date, setting a replicable national blueprint.
Sky News research has placed ICS.AI ahead of major global technology vendors in supplying AI solutions to the UK government.
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