Company: Throxy
Co-Founders: Pablo Jiménez de Parga Ramos, Bergen Merey and Arnau Ayerbe.
Website: https://throxy.com/
About Throxy
Founded in 2023 by Pablo Jiménez de Parga Ramos, Bergen Merey and Arnau Ayerbe, Throxy is leading a new era in sales technology that blends human judgment with AI efficiency to connect buyers and sellers. Throxy is an outbound growth partner for businesses selling into traditional industries such as manufacturing, logistics and healthcare– sectors defined by hard-to-reach buyers. The team built Throxy to remove the sales bottlenecks and burnout that prevent companies from sustaining growth.
The idea came from experience on the front line. The founders, having sold into complex, traditional industries, saw how hard it is to reach the right people. The challenge was most sales tools were designed for tech companies selling to other tech companies. These work well when buyers are active online and easy to identify through public data like LinkedIn. But in traditional industries, many of the right prospects aren’t online – they don’t have LinkedIn profiles, and some don’t even have a company website. As a result, sales teams spend most of their time prospecting instead of selling – a heavy administrative load, with the average sales representative spending nearly 70% of their day on non-selling activities like pulling lists, logging CRM entries, and chasing unqualified leads.
Throxy solves this by combining proprietary data, custom technology and human expertise to identify and reach the right people. Its fully managed, outcome-incentivised service identifies target accounts, crafts tailored outreach that avoids the junk folder, manages replies and books qualified meetings into client calendars.
To prove its model, Throxy uses its own platform to grow the business. The company’s outbound engine powered the sales pipeline that took Throxy to $1.5 million in ARR within its first year with a team of three, and is laying the foundation for $100 million in total pipeline projected by June 2026. The businesses performance helped secure a $6.2 million seed round led by Base10 Partners and Y Combinator this year.
In just over a year, Throxy served over 30 clients, achieved 243% year-on-year growth, and sent over ten million outreach emails through its platform. Clients including Imnoo, Santillana and Pycad report up to 84% positive reply rates and an average of fifteen hours saved per week.
The journey has not been straightforward. Building reliable, compliant data for industries where little of it exists online was one of the first challenges. The founders learned to fail fast and embrace the lessons that come with it. Earning trust in sectors that have seen years of over-promising automation requires a patient and transparent approach too.
Throxy is redefining expectations for how outbound can work in traditional sectors and proving that technology and human insight together can make sales predictable, efficient and measurable. With strong growth and rapid expansion across the UK and US, Throxy is setting a new standard for intelligent, outcome-based sales and helping companies sell more effectively into complex, traditional sectors where buyers have historically been hardest to reach.
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