Company: Its Lolly Ltd
CEO: Peter Moore
Website: https://www.itslolly.com/
About Its Lolly Ltd
Lolly is a UK-based hospitality software house, delivering innovative PoS, payment, mobile, kiosk, robotics and smart data solutions. Since 2009, Lolly has supported operators from FTSE 100 companies to independent venues, transforming guest journeys through intuitive, agile digital tools. Its mission is to take advanced technology and make it simple, integrated and impactful, helping operators deliver a faster, safer and more personalised experiences.
Services
Lolly’s solutions span EPoS systems, mobile apps, self-service kiosks, robotics, loyalty, digital payments and sustainability tools such as carbon tracking and reusable cup systems. The Lolly App offers pre-ordering, payment, loyalty, allergen visibility and carbon footprint tracking. AI-driven kiosks streamline ordering, while Lolly’s expanded robot fleet (Nova, Astra, Galaxy and Pulsar) supports FOH and BOH with efficiency and consistency.
Clients
Lolly operates across corporate catering, education, retail and hospitality. Clients include major blue chip brands and large UK universities.
By integrating technology into a scalable platform, Lolly sets new benchmarks in operational efficiency and customer engagement, addressing the unique needs of hospitality providers across the industry.
Growth
Lolly’s remarkable growth is reflected in its turnover increase, representing 37% year-on-year. New business growth in the higher-education sector has expanded by 70% over the last year.
The Lolly app also saw substantial traction, nearly doubling its footprint from 52 to 98 customer apps in 2024, with one major customer deploying it across more than 35,000 of its workforce.
Lolly has experienced significant growth in staffing. With a team of 20 in January 2023, the company has expanded to 52 today, reflecting the company’s commitment to scaling operations and supporting continued business success.
Innovations
A major advancement is Lolly’s Personalised Allergen & Smart Filtering feature, an industry first that combines allergen profiles, calorie preferences and carbon-footprint filtering across apps, kiosks and point-of-sale.
Lolly also led in payments innovation, co-developing one of the UK’s earliest Pay by Bank self-service experiences with Lloyds and CH&CO.
Sustainability-driven development has been central to Lolly being at the forefront of industry innovation.
Lolly prioritises customer success through regular client workshops, which gather feedback to refine products and build loyalty. These initiatives empower operators to deliver exceptional customer experiences while fostering long-term relationships. This combination of innovative marketing, tailored support, and strategic partnerships has solidified Lolly’s reputation as a trusted partner, driving both brand development and customer engagement in the competitive hospitality industry.
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