Company: Beacon
Fraser Robinson, CEO and Co-Founder: Fraser Robinson and Dmitri Izmailov
Website: https://www.beacon.com/
About Beacon
Beacon was founded in 2018 to address a problem that has plagued global logistics for decades – supply chain teams operating with fragmented data, manual processes, and reactive decision-making. The company provides an AI Supply Chain Workspace that connects every stakeholder in one shared interface, automatically updating container milestones and estimated time of arrivals as well as aggregating purchase orders, invoices, and other key documents.
The idea for Beacon emerged from founder Fraser Robinson’s experience as Head of Business for Uber’s EMEA operations, where he orchestrated complex, real-world networks at scale. He witnessed how even the most sophisticated companies relied on disconnected systems, spreadsheets, and email chains. Supply Chain teams were spending countless hours chasing updates and reconciling information across multiple platforms, essentially firefighting rather than planning strategically. This inefficiency was not isolated to one region or sector but was systemic across logistics worldwide.
Overcoming the visibility trap
The biggest challenge Beacon faced was helping customers see beyond their immediate pain points to the underlying problem. Customers naturally focus on issues like tracking visibility or dashboard clarity, but these are symptoms of a deeper structural issue – the lack of a centralised source of truth, which creates collaboration and communication chaos as well as the inability to query their data with context.
Supply chain teams are drowning in spreadsheets, juggling multiple portals, managing documents manually, and dealing with constant email overload. Leaders struggle with limited visibility into supplier and carrier performance, difficulty optimising inventory, and pressures around costs like demurrage and detention. Different levels of an organisation experience the same root problem in vastly different ways. People describe symptoms rather than underlying problems, making it challenging to identify what actually needs solving.
Industry impact: From visibility to automation
Beacon has moved the supply chain industry beyond traditional visibility. The platform uses AI to surface insights and highlight potential risks early, enabling teams to resolve issues before they escalate. Live Boards and Maps replace endless email chains and static spreadsheets, bringing operators, managers, and partners together in real time.
By turning fragmented supply chain data into actionable intelligence, Beacon reduces manual processes and human error, allowing teams to make smarter and more reliable decisions. The company has demonstrated that supply chains can anticipate problems, adapt in real time, and turn data into intelligence that drives better outcomes.
For decades, supply chain professionals have relied on manual methods and fragmented systems. Beacon is proving that a different approach is possible – one where delays are surfaced real time, data updates itself, and contextual insights guide decisions automatically. In a world where disruption is inevitable, Beacon is giving supply chain teams the tools to act with confidence and operate proactively rather than reactively.
The company serves importers, exporters, freight forwarders, and retailers across multiple regions, helping them move beyond disconnected spreadsheets and reactive processes.
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