Company: nmatic.ai
CEO and Founder: Nick Price
Website: https://www.nmatic.ai/
About nmatic.ai
Nmatic.ai is the world’s first hybrid creative production studio. The company fuses Generative AI with world-class human craft to produce premium content faster, smarter, more sustainably, and more affordably than traditional methods.
Nmatic.ai’s philosophy is simple – AI should amplify human creativity, not replace it.
The company works with global brands including Dyson and Unilever, as well as ambitious emerging businesses to deliver high-end visual and audio content with a level of speed and scale that challenges the industry’s economics.
Operating across three connected divisions – nmatic.ai Studio, nmatic.ai Academy, and nmatic.ai Marketplace – the company is building the world’s first fully integrated ecosystem for ethical, professional, human-centred AI creativity.
Nmatic.ai was founded by Nick Price in 2023. Nick is an award-winning creative pioneer who has spent nearly three decades reshaping how content is made.
He launched the first in-house agency for Havas Media in 2008, delivered the UK’s first live advert for EDF Energy in 2011, and later founded Flare for BBDO, transforming how major agencies approached production.
Nmatic.ai is the natural continuation of Nick’s career-long mission – to reinvent production in ways that empower creators and unlock new possibilities for brands.
Today, he leads a global team of creatives, technologists, and storytellers who share his belief that AI should enhance human craft – not replace it. Together, they are building a new hybrid standard for the AI era, redefining how premium content gets made.
Nick founded nmatic.ai to solve the industry’s biggest tension – how do we create more, create better, and create responsibly?
Nmatic.ai delivers end-to-end creative production for all types of campaign content, including film, TV, stills, photography, and social media.
Since launching in 2023, the studio has produced over 150,000 AI-powered images and videos – all built on a hybrid pipeline that merges Generative AI with traditional craft.
Nmatic.ai’s hybrid approach – which is the fusion of human-led creative disciplines (film, photography, CGI, art direction, storytelling) with the speed, scale, and iterative power of Generative AI – is 5 times faster and up to 70% more cost-effective than conventional production methods.
The approach makes creativity scalable and preserves – and even elevates -human taste, craft, and direction.
Nmatic.ai is built on a strict Ethical AI framework that prioritises fair creator compensation, transparent rights and licensing, respect for artists and rights holders, uncompromising creative integrity, and, critically, sustainability.
Nmatic.ai has grown more than 1,000% year-on-year since launch and is now preparing to scale across Europe and the US.
The company predicts that 50% of in-house creative functions can be handled by Generative AI today, rising to 80% within three years – but only when paired with human expertise and governance.
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