Company: Countly
CEO & Co-Founder: Onur Alp Soner
Website: https://countly.com/
About Countly
Countly was founded in 2013 with a simple but clear belief that organizations should have full control over their data. What began as a developer-led community project has grown into a platform used by organizations of all sizes, from individual developers to global enterprises such as BMW and Coca-Cola. Built to scale from a single app to complex, compliance-heavy environments, Countly offers three editions, giving every team the flexibility to decide how they host, manage, and secure their data.
The biggest challenge Countly has faced has been staying independent. From the start, Countly was built on the belief that companies should own their data, not rent it from someone else. That principle guided the decision to grow without outside investment, focusing on customers and long-term vision rather than someone else’s exit timeline. That independence meant keeping the team lean and innovating through focus instead of scale. Another challenge has been shifting perception, showing that data privacy is not only about compliance but also about ownership. Helping organizations understand that real progress in analytics starts with owning their data remains both a challenge and a core part of Countly’s mission.
Countly’s impact on the analytics industry lies in how it redefined ownership and trust in data. By enabling organizations to host analytics on their own infrastructure, Countly gave them control over how data is collected, processed, and stored without reliance on external platforms. This approach has become even more relevant as artificial intelligence transforms global competition, with 78 percent of organizations now using AI in at least one function. The impact of AI ultimately depends on the quality, structure, and reliability of the data that powers it. The quality and ownership of data determine how relevant, personalized, and trustworthy AI can be. As AI reshapes industries, the same belief that started Countly still applies: ownership and transparency matter, and Countly continues to prove that privacy and progress do not have to conflict.
Every digital-first company, from mobility to hospitality, is now competing on data, not just on their front-end experience. While Countly’s earliest adopters were large, regulated organizations, the platform is built for every company of the future because every business will need to be AI-driven, and that begins with being data-driven.
Looking ahead, Countly is strengthening its role as the data layer behind intelligent systems, with a focus on transparency, governance, and usability. As AI becomes part of everyday business operations, the goal remains the same: to help organizations build with confidence, using data they fully own and understand. Countly aims to become less visible and more foundational, the quiet layer powering real-time, adaptive experiences without compromising data ownership or control. Its vision is not about size or market share but about becoming the trusted intelligence engine that helps organizations use their data responsibly and on their own terms.
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