Company: Plumery
CEO: Ben Goldin
Website: https://plumery.com/
About Plumery
Founded in 2022, Plumery began with a clear mission to help banks and other financial institutions modernise their digital channels without the delays, high costs, and technical barriers that have slowed progress across the sector. The company raised USD 4.5M in 2023, launched its first generally available version, and completed an extension round in 2024 – bringing total funding to USD 7.8M. From early days, Plumery set out to solve a problem that had held financial institutions back for years: the ability to launch high quality digital banking journeys quickly while retaining the freedom to customise, adapt, and innovate without dependence on restrictive platforms. This required working through major challenges, from integrating with a wide range of core banking systems to designing a platform that stayed flexible even as it expanded into new areas such as SME services, digital lending, cashback managementAI driven insights, and chatbots.
The most significant challenge Plumery faced was the industry wide misconception that digital transformation must be either a replacement of only the front-end or a full scale, rip-and-replace reinvention from the ground up. Banks had long invested in polished designs while still relying on legacy systems, or chose to go all in – strategies that made true change painfully slow. Plumery confronted this barrier head on by building a platform that enables progressive modernisation. : With this approach, financial institutions can fix the front-end and gain a decoupling capability that enables them to use their current backends, while creating a roadmap outlining how and when they will retire their aging systems and replace them with new digital solutions. This required extensive engineering effort, deep industry knowledge, and constant validation with institutions to ensure the platform met real world constraints. The company also had to overcome the entrenched buy versus build mindset. Many banks had been forced to choose between slow internal development or rigid suites that limited their ability to differentiate. Plumery introduced a new model based on composable architecture, where banks could buy for parity and build for competitive advantage.
The impact on the industry has been clear and wide reaching. Plumery has shown that banks can launch modern, mobile first and web first experiences in weeks or months rather than years, with implementation times reduced by up to 80 percent. This shift is particularly important as nearly 70 percent of institutions still depend on systems built decades ago, creating feature gaps, rising maintenance costs, and pressure from agile neobanks. Plumery gives banks a way to modernise incrementally with low risk, using an API layer that wraps around existing cores so institutions do not have to undertake a disruptive replacement. This approach supports fast delivery today while creating the foundation for long term agility.
The platform has also enabled entirely new use cases, from better serving underbanked SMEs to supporting lifestyle led banking models that require rapid iteration. By offering continually updated out of the box journeys such as onboarding, lending, and account opening, Plumery reduces cost and complexity while giving institutions freedom to create bespoke user experiences on top. As a result, banks can stay competitive, meet rising customer expectations, and respond quickly to regulatory and market change. In a sector often constrained by slow processes and legacy limitations, Plumery has demonstrated a practical, modern, and sustainable path forward for digital banking transformation.
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