Search figures from Fasthosts, gathered from Semrush, show strong attention on digital training across the UK. The highest search count belongs to IT courses at 72,900 monthly searches. Digital marketing courses come next at 68,420, and project manager courses take in 62,210. Fasthosts links this trend to people who want stronger digital knowledge for better work options.
Graphic design pulls in 34,190 searches. Many learners still look for creative skills even though AI tools sit close to this field. UX designer courses sit at 23,710, web designer courses at 15,500, and UI designer courses at 11,860. Together they reach more than 85,000 searches. This shows that people still want creative tech training that fits modern digital work.
Data analyst courses record 20,250 monthly searches. Machine learning courses reach 17,160 and automation engineer courses reach 9,150. These numbers place AI centred training within the strongest groups for 2025. Fasthosts says the search activity shows people who want digital knowledge across coding, design, analytics and AI linked work.
Learners show interest across multiple branches of digital training. Software trainer courses take in 31,860 searches. Product manager courses record 11,760 searches, business analyst courses collect 10,760, and cybersecurity courses take in 8,300. These searches keep business led and IT security training firmly inside the top ranking group.
Tech Skills Attract The Most Online Learners?
- AI courses stand at 103,580 searches according to Semrush.
- Excel courses reach 76,920 and remain widely used in office work.
- Coding courses record 57,560 searches and Python courses reach 54,480.
- Bookkeeping courses pull in 36,230 searches across the year.
- SEO courses reach 30,540 while Xero courses follow at 23,810.
- Power BI courses record 17,480 and SQL courses reach 17,220.
- Machine learning courses follow at 17,160.
- C++ courses reach 15,630 and AWS courses record 12,930.
- Java courses sit at 10,570 and automation courses complete the top group at 9,150.
Fasthosts says this mix shows people who want coding skills, data tools, business systems and creative knowledge to strengthen their work chances across tech led teams.
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What Does This Say About Work Trends In 2025?
The top search counts place IT, digital marketing and project management at the centre of UK digital learning. These three stand as the strongest magnets for people who want long term digital careers. They show clear intent from learners who want reliable openings in tech connected workplaces.
Creative tech positions hold strong ground. The combined search count for UX designer, UI designer and web designer courses passes 85,000. This shows strong trust in creative digital knowledge and the belief that design work can support stable careers. Graphic design also pulls in more than 34,000 searches which keeps it within the top set of creative careers.
Data driven training sits close to the front line of interest as well. Data analyst courses bring in more than 20,000 searches. Machine learning training draws more than 17,000. Automation engineer training pulls in more than 9,000 searches. These figures show confidence in workplace changes built around automated systems and people who can manage them.
Product manager training records 11,760 searches and business analyst training sits at 10,760. Cybersecurity courses take in 8,300 searches and round out the most followed tech paths. These three fields sit firmly inside the group that British learners trust to bring strong hiring results.
“There has been some uncertainty around a career in tech in recent years due to industry news around large-scale lay-offs, and it’s still unclear just how much Artificial Intelligence will take over in the coming years. But one thing that is clear, is that a career in tech is still a much desired career path.” says Carys Pickerill, Talent Acquisition Partner at Fasthosts
“Like with most sectors, the job market is tough. Many of us are competing for the same roles, and unfortunately university degrees and direct experience may no longer be enough. The entry level for tech roles has definitely gotten steeper in recent years, leaving candidates no option but to upskill and diversify their skill sets.“
“Online courses can be a great way to add a few more notches to your belt, and with online education more accessible than ever, it’s encouraging to see how proactive people are in continuous learning. But learning means little without practical application. Many are applying their online skills to personal projects, whether that’s developing a small business or building their own programmes at home, and potential candidates are increasingly applying themselves to actionable and measurable projects that will make them stand out to employers.”
“A career in tech can be incredibly rewarding, offering countless opportunities for advancement, exciting projects, and the chance to make the most of our numerical, analytical, and creative skills.”
“But more than anything else, this data reflects how crucial digital literacy skills are in today’s workplace and how many of us are embracing ongoing education to keep up with the pace of artificial intelligence and a rapidly changing digital economy.”
