12 Days Of Startups: Day 12, ATMO

Startup Name: ATMO

Website: https://atmotube.com/atmotube-pro

Tell Us About ATMO

ATMO develops smart air quality trackers that empower people to understand and improve the air they breathe. Since launching its first device, the company has been on a mission to make air data an essential part of everyday health, performance, and recovery decisions. Its devices are supported by hundreds of leading environmental research institutions worldwide.

Why Do You Think the Sector Needed An Innovation Like This? 

Our business idea was born from a simple truth: we track everything from sleep to fitness, yet ignore the air we breathe; the one thing our body needs every second. I realized how often official reports downplay pollution, leaving people unaware of what they’re actually inhaling near factories, busy roads, or train stations. That’s when it clicked: we don’t need city averages, we need personal, real-time air awareness.

We’ve filled the gap in personal wellness by making hyperlocal air quality data visible and actionable, unlike generic city averages or official reports that downplay pollution. Our smart device connects air quality insights gathered by lab-grade sensors (CO₂, PM, NOx, VOCs) with users’ health data (sleep, focus, and recovery) via Air Balance score. This gives the users information missing from fitness trackers, enabling better health decisions.

How Has ATMO Grown In 2025?

In 2025, we’ve launched a new B2C product, Atmotube PRO 2, which, within just two months, delivered a plus 300% increase in sales. This happened thanks to the high accuracy of the sensors we use, as well as the addition of new sensors like CO₂, which are very much in demand in the consumer market. The sensor set we now have in our flagship device makes it possible to measure all vital air quality indicators and make very clear, simple tactical decisions about health and recovery.

In addition to updating the sensors, we have also released an updated app, which is 100% consumer‑oriented. If the previous one was aimed at researchers, at people who are experts in air and environmental research, now our app is very friendly and gamified for the everyday user. And the process of its improvement is ongoing.

What Does ATMO Have In Store for 2026?

As for 2026 and our priorities, we want to continue developing the consumer segment. We will most likely produce alternative versions of PRO 2 that respond more and more precisely to user requests, because we are building a closed feedback loop through which we want to update the solutions we offer.

We also want to make a big bet on turning our app into the main interface for interacting with air, making it the most interesting and engaging experience for everyone, and one that brings as much value as, say, Oura or Whoop, but focused on air.

In 2026, we want to triple our B2C revenue and double our B2B revenue. We have everything we need for this: the previous year shows that our traction is great, and we have assembled, or rather re‑assembled, a team that has shown strong results this year. Overall, we want to continue developing both directions, with an emphasis on B2C.

For any questions, comments or features, please contact us directly.